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Marketing Agency Services - Marketing Agency Services for Ordnance Survey Ireland
Descriptions
Ordnance Survey Ireland (OSI) has a requirement for a Marketing solution to drive its business objectives, as outlined in our business plan for 2022. In addition, we want to drive awareness and traffic to our corporate website, online shop and GeoHive website, grow brand awareness and engagement with our users with our social media channels and email newsletters with quality content at the heart of this drive. We are also keen to showcase the work of OSi to specific Government and Public sector audiences with our core competence of Geospatial data collection, maintenance and provision. The brand carrier in the public’s mind is our Tourism & Leisure mapping which is highly regarded for accuracy, regular updates and innovative products. However, in all we have identified 4 individual audience verticals and within these, 18 defined entities in our customer base. This has been distilled down to Central Government including Public Sector entities, Private Sector and Tourism & Leisure. We have drawn up a comprehensive online marketing strategy together with a communications matrix to represent these segments (defining what our messages are to each segment).OSI require the services as outlined in Section 1.2 and Appendix 1 of the RFT
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Tender Regions
CPV Codes
79340000 - Advertising and marketing services
79413000 - Marketing management consultancy services
79342000 - Marketing services
Keywords
advertising services
marketing campaigns
promotional planning
brand advertising
media buying
marketing strategy
digital marketing
advertising consultancy
marketing communications
ad production
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
marketing management consultancy
marketing strategy advice
brand positioning consulting
go-to-market planning
campaign planning consultancy
market segmentation analysis
product launch strategy
marketing optimization
digital marketing advisory
promotional planning support
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
