Closed
Marketing & Branding Research
Descriptions
The Rail Delivery Group (RDG) is seeking a supplier to manage a comprehensive consumer research programme for our national marketing and Railcard campaigns. RDG oversees the promotion of the UK rail industry, including the “Nothing Beats Being There” (NBBT) national marketing campaign and a range of Railcard products offering discounted fares. The research will evaluate the performance of these campaigns, track brand awareness, and provide actionable insights for ongoing and future strategies. The successful supplier will deliver continuous data collection, pre- and post-campaign analysis, and creative testing, with results reported on a periodic and quarterly basis. Collaboration with other RDG marketing partners is essential to ensure an integrated approach to performance measurement and optimisation.Interested parties are invited to participate in the tender process through RDG’s eProcurement system, where they can access the full tender documentation and submit their proposals. For more details and to respond to this notice, please visit the link below:https://raildeliverygroup.tlb.app.jaggaer.com/Once registered to the above platform, please search for - Marketing & Branding Research RFI and complete
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Tender Regions
London
UK
Northern Ireland
Scotland
Wales
East Midlands
South East
Yorkshire and The Humber
East of England
North East
South West
Ireland
North West
West Midlands
CPV Codes
73110000 - Research services
Keywords
research studies
scientific analysis
literature review
knowledge acquisition
academic investigation
project evaluation
data interpretation
exploratory research
technical review
strategic research planning
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
