Awarded
MCard Integrated Campaign 2025
Descriptions
The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy.
The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range - Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place.
These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year.
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Tender Regions
CPV Codes
79340000 - Advertising and marketing services
79341100 - Advertising consultancy services
79413000 - Marketing management consultancy services
79341000 - Advertising services
79341200 - Advertising management services
79341400 - Advertising campaign services
79342000 - Marketing services
Keywords
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2 Tender Lots
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Possible Competitors
1 Possible Competitors
