Closed
MD-M&C-2023-02 - Brand Positioning
Descriptions
Waterways Ireland wishes to appoint a specialist Marketing agency to partner with to complete work on (A) Consumer Insight(s), (B) Brand Positioning and (C) a Marketing Purpose statement. Phase (A): Work with client’s Marketing & Communications team, including conducting any necessary bespoke qualitative research (as agreed with client after review of available research), to complete Consumer Insight(s) work. The insight(s) must be of a clarity that they can be harnessed by Waterways Ireland to unlock increased participation on and alongside our waterways, by tapping into the 'why' underlying consumers wants / needs. Phase B: Use outputs of Phase A + Brand Essence work previously developed, to deliver a Brand Positioning, through workshopping with client.Phase C: Use outputs of Phases A & B + client’s Senior Management Team feedback on a draft Marketing Purpose statement, to deliver a Marketing Purpose statement, through workshopping with client’s Marketing & Communications team and other stakeholders
Timeline
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Tender Regions
CPV Codes
79310000 - Market research services
79413000 - Marketing management consultancy services
79342000 - Marketing services
Keywords
market research services
consumer research
product testing
focus groups
market segmentation studies
brand research
competitive analysis
market surveys
consumer insights
market trend analysis
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
marketing management consultancy
marketing strategy advice
brand positioning consulting
go-to-market planning
campaign planning consultancy
market segmentation analysis
product launch strategy
marketing optimization
digital marketing advisory
promotional planning support
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
