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MD-M&C-2023-02 - Brand Positioning
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Descriptions
Waterways Ireland wishes to appoint a specialist Marketing agency to partner with to complete work on (A) Consumer Insight(s), (B) Brand Positioning and (C) a Marketing Purpose statement. Phase (A): Work with client’s Marketing & Communications team, including conducting any necessary bespoke qualitative research (as agreed with client after review of available research), to complete Consumer Insight(s) work. The insight(s) must be of a clarity that they can be harnessed by Waterways Ireland to unlock increased participation on and alongside our waterways, by tapping into the 'why' underlying consumers wants / needs. Phase B: Use outputs of Phase A + Brand Essence work previously developed, to deliver a Brand Positioning, through workshopping with client.Phase C: Use outputs of Phases A & B + client’s Senior Management Team feedback on a draft Marketing Purpose statement, to deliver a Marketing Purpose statement, through workshopping with client’s Marketing & Communications team and other stakeholders
Timeline
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Tender Regions
CPV Codes
79310000 - Market research services
79413000 - Marketing management consultancy services
79342000 - Marketing services
Keywords
focus groups
market outreach
brand research
product testing
brand marketing
market surveys
market strategy
product marketing
marketing services
market trend analysis
marketing optimization
marketing planning
consumer research
competitive analysis
market research services
go-to-market support
product launch strategy
promotional strategy
go-to-market planning
consumer insights
campaign planning consultancy
marketing management consultancy
digital marketing advisory
market segmentation studies
promotional planning support
marketing strategy advice
brand positioning consulting
market segmentation analysis
Workflows
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