Media Initiative for Children TV Adverts for 6 cartoons.

Descriptions

On behalf of the Respecting Difference in the Education Sector Project, Early Years — the organisation for young children is seeking to appoint a suitable company/organisation/individual to provide media buying services to plan and place the media messages related to the Media Initiative for Children Respecting Difference Programme.The Media Initiative for Children (MIFC) has been developed by Early Years — the organisation for young children and is a comprehensive training programme for pre-school practitioners and teachers. It combines cartoon media messages around diversity with an early years programme. Together they aim to promote positive attitudes to physical, social and cultural differences amongst young children, practitioners and parents. The messages also address bullying behaviours. There are 6 media messages which are at the core of the MIFC programme:Playing the Same GameThis message aims to foster acceptance and respect for those from different traditions that have often been associated with sectarianismKim Joins InThis message aims to foster the inclusion, acceptance and respect for children who live in minority ethnic communities,Tom Helps OutThis message aims to foster the inclusion, acceptance and respect for children who have a disability/physical difference,We Can Stop the BullyingThis message aims to help young children understand what bullying behaviours are and to ask for and give help when they need to,Kathleen makes new friendsThis message aims to support the inclusion, acceptance and respect for Traveller children.Bukola moves to the countryThis message aims to explore the diversity of rural living while highlighting the importance of farming life, shared education, and sporting and community activities.Early Years is seeking to appoint a suitable company/organisation/individual to provide television media buying services to plan and place the 6 cartoon media messages relating to the Media Initiative for Children Respecting Difference Programme, as part of the Respecting Difference in the Education Sector Project.Each cartoon media message is 1 minute in duration.Within the 3 week period, placement in schedules should be within family viewing pre-watershed programming over a full 7 day week period among the following television stations:UTVC4RTETG4Approximately 75 % of the campaign should be placed with UTV or UTV/C4.Each campaign should deliver as many opportunities to see as possible for the target audience with an average 130-140 TVRs for each campaign.Note: To register your interest in this notice and obtain any additional information please visit the myTenders web site at http://www.myTenders.org/Search/Search_Switch.aspx?ID=139470