Media literacy activities for adults in Northern Ireland

Descriptions

Ofcom has a requirement for media literacy activities that embed digital citizenship skills into digital inclusion activities in Northern Ireland.

As a minimum, the following must be delivered by September 2028:

• Embed digital citizenship activities in delivery of digital inclusion activities with adults

• We expect any activities or resources to be co-produced with target participants

• Organisations will ensure activities are embedded into existing activities, for example, delivering training, events, support or any other means necessary.

• There is an expectation of stakeholder engagement which will include:

o Promoting media literacy activities to relevant community organisations

o Supporting activities intended to inform policy development, which will be led by Ofcom

o Seeking input from expert steering group, which will be led by Ofcom

o Working in partnership with any other organisations commissioned by Ofcom in relation to media literacy in Northern Ireland

• Organisations will work with Ofcom's evaluation adviser to produce a theory of change, key evaluation questions and data collection tools following the approach outlined in our evaluation toolkit

• Organisations will be willing to share learnings with Ofcom's Making Sense of Media network