Media Monitoring.

Descriptions

The University of Birmingham invites tenders for the supply of Media Monitoring press release distribution service and online journalist database. The intention is to establish a framework agreement with suitably qualified Supplier(s) who will provide the University's Media Monitoring press release distribution service and online journalist database. The requirement shall be split into two Lots Supplier(s) will be able to submit a response for either one or all Lots detailing which Lot(s) they are tendering for. Preference will be given to suppliers who are able to fulfil both Lots to the relevant standard.The Media Monitoring provider will be required to monitor and deliver media coverage of the University of Birmingham and associated organisations in printed media (national and regional newspapers magazines specialist trade publications etc) broadcast media (national and regional radio and television) international media and online and provide regular impact analysis or the tools in which to do so.The online journalist database and press release distribution service provider will be required to provide an online system with uptodate journalist names contact details and job titles which can then be used to create and share distribution lists and issue press releases.LOT 1 Media Monitoring Analysis & ArchivingMonitoring of media coverage associated with our keywords and including:National print mediaLocal print mediaNational broadcast mediaLocal broadcast mediaInternational mediaOnline mediaA daily coverage email comprising:All coverage split into categories assigned by us based on a range of keywordsA summary of themes and trendsTranscript of coverage behind a paywallThe ability to add new keywords for defined periods of timeMultiple user accountsArchiving of coverageA userfriendly dashboard for coverage searchable by keywords and filtersThe ability to manually reallocate coverage to other categories where necessaryThe ability to rank coverage by sentimentEasy export of coverage dates headlines and outletsCompetitor analysisOneday response for missed cuttings and clipsDedicated account managerAbility to build charts and graphs to measure against KPIs including:ValueReachSentimentVolumeAbility to export chart data to ExcelSearch function which allows charts to be built from results of a searchLOT 2 Online journalist database and press release distribution serviceAn online journalist database which has the following features:Is searchable by name outlet keywordCovers print online and broadcast mediaCovers broadcast producersIncludes UK and international contactsContains MPsFeatures job titlesIs frequently updated to reflect change of journalists' rolesThe ability to add extra names not on the systemMultiple user licencesThe ability to create store and share distribution listsA press release distribution service using prestored listsAbility to send press releases as though an email from userAbility to send attachments with press releasesHTML and rich text formatCompliant with data protection and offers recipients an opt out