Awarded
Media Planning and Buying for Aston Business School.
Descriptions
Aston is looking to procure media planning and buying for Aston Business School for Masters and MBA degree programmes.AACSB and EQUIS. We are renowned for the quality of our teaching, research and our supportive environment. By 2020, we aim to be the best Business School in the world for employability and global mobility.In addition to our large numbers of undergraduate business students, we run an innovative portfolio of over 20 specialist masters programmes, Aston Law and the Aston MBA (with Full Time, Part-Time and Online pathways).Our MSc programmes, and Full Time and Online MBA programmes, attract a majority international audience and we actively market in a number of countries worldwide, which include India, China, Thailand and Vietnam, along with Europe and the Middle East.The appointed agency will utilise their knowledge and experience of the worldwide marketplace to assist us in creating and delivering successful, cost effective marketing campaigns that will achieve our recruitment targets across the programmes.We consider market intelligence, of our target audience, of our competitor Schools and of relevant media channel products and services - to be a vital ingredient in our choice of agency.We will welcome ideas for innovative use of budget to achieve exposure in key markets, while also utilising tried and tested media channels simultaneously.
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Tender Regions
CPV Codes
79340000 - Advertising and marketing services
79341100 - Advertising consultancy services
79341000 - Advertising services
79341200 - Advertising management services
79341400 - Advertising campaign services
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Possible Competitors
1 Possible Competitors