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Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing
Descriptions
The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include:
● delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International
● raising the profile and enhancing the reputation of the University through institutional positioning and research impact
● promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace
● generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives
● Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful
The agency will proactively support and work in partnership with the University's Marketing Directorate. In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.
Timeline
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Tender Regions
CPV Codes
79310000 - Market research services
79340000 - Advertising and marketing services
Keywords
market research services
consumer research
product testing
focus groups
market segmentation studies
brand research
competitive analysis
market surveys
consumer insights
market trend analysis
advertising services
marketing campaigns
promotional planning
brand advertising
media buying
marketing strategy
digital marketing
advertising consultancy
marketing communications
ad production
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
