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MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN
Descriptions
A mix of 12 Welsh hospitality, food/drink brands and tourism venues are workingcollaboratively to highlight the authentic and unique food & drink on offer andavailable in Wales. The purpose of the campaign is to encourage visitors to makeWelsh food and drink part of their visitor experience.The campaign should target Welsh consumers who will visit other parts of Wales aswell as GB Consumers who have an affinity to Wales, from Easter and in the lead upo Whitsun 2023.The chosen supplier will be able to demonstrate use of highly targeted andmeasurable media planning technology and capabilities that will identify keyaudiences in Wales and GB based on their attitudinal behaviours.
Timeline
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Tender Regions
CPV Codes
79342100 - Direct marketing services
79340000 - Advertising and marketing services
79342000 - Marketing services
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Possible Competitors
1 Possible Competitors
