Membership Recruitment and Visitor Giving Campaign

Descriptions

The purpose of this project is to increase the unrestricted income stream through donations given and to find new ways of encouraging membership sign up when members of the public visit the Royal Botanic Garden Edinburgh. In addition, to mobilise public support for fundraising appeals in line with organisational goals. The outcome of this piece of work will be an increase in visitor giving, an increase in new membership sign ups as well as enhanced public awareness of the work and aims of the organisation. RBGE wishes to appoint a Supplier starting in February 2024 to undertake this activity, with a clear and concise focus on securing contactless and cash donations and creatively recruiting new members. The Development Division will look to work in partnership with the Supplier to refine and implement an optimal solution to maximise visitor membership recruitment and visitor giving.