Mobilising People Physical Activity Promotion

Descriptions

We are looking for an agency to develop and implement a strong, creative and imaginative brand and campaign that really reaches inactive women aged 14-40 in the Gwent Heads of the Valleys area, inspiring them to want to be part of a social movement involving becoming more physically active. We require a three-year plan for the campaign (with the majority of the work in year 1) but we welcome bids which include options for local sustainability.Important Products•Branding•Website with content management (local physical activity opportunities)•Social media campaign•Video and video blogs•Other local advertising•Promotional materials and branded merchandise•Evaluation of success/ metrics•Plan and launch and engagement eventsNOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at http://www.sell2wales.gov.uk/Search/Search_Switch.aspx?ID=31874.