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New Digital Services Programme: Brand Development, Digital Design and Signage
Descriptions
The New Digital Services programme (NDS) is an ambitious set of activities to deliver the National Gallery’s latest digital objectives, and produce the Gallery’s next generation of digital products. The NDS programme team will embark on a 6 month “Planning phase” to develop design concepts for a new website and other digital products, supported by a clear tone of voice and content strategy. There is a brand development element to this project, which will inform the design, tone and content development as well as the approach of a new in-gallery signage system. The Wayfinding Redesign project will improve and renew the current system of internal and external signage, in both digital and physical formats. We would like to enhance the visitor journey, ensuring it is a positive experience for all visitors through clear, logical signage that is consistent across all outlets, using consistent terminology and is sensitive to its environment. We would also like to increase revenue through targeted signage. Following successful procurement of suppliers, the National Gallery intends to proceed with the following work streams: 1.Audience development 2.Brand development 3.Content concept production 4.Digital design concept production 5.Wayfinding redesign 6.Wayfinding manufacture and installation In January 2016, the National Gallery intends to advertise a contract for work streams A-B, and F-G. Lot 6 may be procured separately.
Timeline
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Tender Regions
CPV Codes
79310000 - Market research services
79930000 - Specialty design services
45400000 - Building completion work
79300000 - Market and economic research; polling and statistics
92500000 - Library, archives, museums and other cultural services
92000000 - Recreational, cultural and sporting services
Keywords
building completion work
finishing trades
interior and exterior finishing
completion civils
Market and economic research
market research services
consumer research
product testing
focus groups
market segmentation studies
brand research
competitive analysis
market surveys
consumer insights
market trend analysis
specialty design services
bespoke design
custom design
niche design consultancy
tailored design
specialized product design
unique design solutions
design innovation
leisure center activities
cultural event organisation
sports training services
community recreation programmes
museum operations
library services
stadium facility management
tourism experiences
cultural heritage tours
cultural institution services
archival management
library operations
museum programming
heritage preservation services
cultural facility support
Tender Lot Details
2 Tender Lots
Workflows
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Possible Competitors
1 Possible Competitors
