New website and brand identity development.

Descriptions

Summary:UK based Streetkleen Bio Ltd need a 1) new brand identity and 2) a new website. This brief summarises the requirements for designers interested in quoting for the work.BackgroundStreetkleen is a UK based enviro-tech start-up company delivering innovative, sustainable solutions to an age-old problem – dog poo.There are currently around nine million dogs in the UK and between them they produce around 3,000 tons of poo a day – that’s equivalent to 237 double-decker buses!Streetkleen offers a range of innovative solutions that tackle the problem on both a practical and a behavioural level. From small scale waste conversion units and modular anaerobic digestion units that turn dog waste into energy; geo-location based services that can help local authorities save money on their collection services and mobile applications that make it easier for dog owners to find waste bins, Streetkleen is using technology to find innovative, practical and affordable solutions.Streetkleen also provide consultancy services to local authorities and owners of accessible land; working with them to develop proactive strategies and policies to tackle the issue of dog fouling and waste management.Branding:As Streetkleen move into the commercialisation stage of their business development, the time is now right to review and refresh the current branding.The Streetkleen name will remain, but the company now need an identity that links them more firmly to their core market. For obvious reasons this needs to be done in a tasteful and professional way while still making it clear the business’s core purpose.The Streetkleen ethos:•Innovative•Solutions focused•Professional•Open and honest•FlexibleRequirement: Options for the refresh of the Streetkleen brand to include: logo, colour ways and applications e.g. web, social, stationery.The website:The current Streetkleen website http://www.streetkleen.co.uk is a self managed Weebly site. Although the site has served the company well, Streetkleen now need a site that better reflects their business strategy which has moved from the trial to the commercialisation phase. The current site scores well on SEO and this will need to be retained for any new site.Audience and target marketStreetkleen’s products are marketed primarily at:•Local authorities•Land owners e.g. The National Trust•Animal rescue centres, boarding kennels, etcHowever, Streetkleen’s audiences are varied, so the website will also still need to address the needs of:•Funders e.g. grant awarding bodies•Partners/potential partners e.g. pet food manufacturers•Academics e.g. researchers•Press and media•Key opinion formers e.g. local MPs, PeersPurpose of the site1.To generate leads for Streetkleen’s services2.To clearly articulate the Streetkleen proposition3.To position Streetkleen as the indentified market leader in waste management solutionsNavigationInput is sought from the successful agency on the final navigation for the site but it is likely to contain:•Home page•About us•Products and services•Blog•Contact•Media centre•Social media linksWebsite requirementsThe Streetkleen proposition is a technical one and so the design of the website will need to make it as easy as possible for visitors to quickly get up to speed with what Streetkleen offer. The use of infographics and/or animations will likely form a key role in this communication and the successful design partner must be able to provide on-going support (for an additional fee) to refresh and/or produce new visual assets.The new website will need to:1.Reflect the new Streetkleen brand2.Be SEO optimised (without on-going management fees)3.Clearly communicate the Streetkleen proposition4.Engage the audiences listed5.Provide clear and compelling calls to action6.Data capture for list building (where possible)7.Fully editable by the Streetkleen teamRequirement: Design and build of the new site using the new branding.BudgetAgencies are invited to provide a costed and timed proposal along with evidence of previous work.Notice of interest can be placed upon contract and discussions encouraged with buyer.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at http://www.sell2wales.gov.uk/Search/Search_Switch.aspx?ID=16553.