NML Visitor Profiling Survey

Descriptions

National Museums Liverpool is looking to commission a research company to conduct out annual visitor profiling survey throughout our eight venues in the Liverpool City Region. We require the development of a comprehensive quantitative visitor survey package that will provide us with a wealth of information about our visitors. The key data that we would need the survey to provide includes: 1) Basic profiling information •Age and gender of respondent and those accompanying them •Where the respondents live- postcode data •Repeat visits to NML venues •Museum & Gallery visiting habits in general and to NML specifically •Ethnicity breakdown •NS SEC breakdown (and SEG for comparison with historical data) •Levels of disability among respondents 2) Marketing awareness information •How respondents find out about the venues •Awareness of temporary exhibitions 3) Motivational information •How and why respondents decide to visit the venues •Main factors that influence decisions to visit •The appeal of temporary exhibitions 4) Satisfaction with visit •How the visit matches up to prior expectations •How likely respondents are to visit again or recommend to others 5) Media consumption •Main radio station listened too •Main newspaper read •Use of social networking sites A full description and instructions for tender responses are contained within the attachments