Awarded
(NU/1589-65) Chinese Social Media Management
Descriptions
We are looking for a supplier to cover two aspects of our Chinese Social Media Management activity, Organic social media management and paid media campaign support. The supplier is required to have the ability to provide the following services and experience: Organic social media management •Have detailed experience managing in country higher education focused social media accounts for the Chinese market •Day-to-day management of Newcastle University's existing Weibo, WeChat, Douyin and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings •Support the creation and maintenance of a Newcastle University presence on Xiaohongshu (Little Red Book) •Support live-streaming chats with staff/students and virtual open days, when required •Monthly content recommendations for our accounts based on wider market trends and competitor insights for: oPotential undergraduate students oPotential postgraduate students oCurrent students studying in the UK oOur Chinese alumni community •Attending monthly content planning meetings with internal teams •Translation and reformatting provided content to be suitable for chosen channels •Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, comment and engagement analysis, competitor analysis and benchmarking. As well as recommendations for improvements •Provide a named Account Manager 2.3.2 Paid media When paid campaign support is required for Chinese markets, the supplier will be required to provide the following services: •Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students •Provide detailed campaign attribution and KPI measurements for all media plans •Provide full campaign reporting and optimisation as part of all media plans •Provide support on creative optimisation and testing •Provide regular insight into industry best practice, trends and future placement opportunities •Provide translation services for content and landing pages •Provide a single Account Manager for all campaigns
Timeline
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Tender Regions
CPV Codes
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
72212481 - Sales or marketing software development services
48481000 - Sales or marketing software package
72212480 - Sales, marketing and business intelligence software development services
48480000 - Sales, marketing and Business intelligence software package
79413000 - Marketing management consultancy services
72210000 - Programming services of packaged software products
79342000 - Marketing services
Keywords
sales pipeline tool
marketing automation suite
lead analytics platform
campaign performance tracker
BI dashboard software
customer segmentation engine
ROI analysis tool
competitor intelligence suite
market trend predictor
sales forecasting engine
CRM lead manager
email marketing tool
ad campaign optimizer
customer engagement tracker
promotional content manager
sales funnel software
marketing calendar tool
prospect nurturing engine
loyalty program software
outbound campaign platform
packaged software customization
ERP implementation
third‑party software adaptation
software configuration
product integration services
software patch integration
BI dashboard development
sales analytics engine
marketing automation tools
lead scoring software
sales pipeline visualization
campaign tracking modules
KPI dashboard programming
report generation tools
data-driven alert systems
sales tool programming
lead management software
campaign UI development
marketing content engine
customer targeting modules
channel integration
social campaign scheduling
promotional tool creation
email marketing integration
sales dashboard features
business services
legal services
marketing consulting
recruitment services
printing services
security services
corporate support
professional services
advisory services
office support
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
marketing management consultancy
marketing strategy advice
brand positioning consulting
go-to-market planning
campaign planning consultancy
market segmentation analysis
product launch strategy
marketing optimization
digital marketing advisory
promotional planning support
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
