Awarded
(NU/1589-65) Chinese Social Media Management
Descriptions
We are looking for a supplier to cover two aspects of our Chinese Social Media Management activity, Organic social media management and paid media campaign support. The supplier is required to have the ability to provide the following services and experience:Organic social media management•Have detailed experience managing in country higher education focused social media accounts for the Chinese market•Day-to-day management of Newcastle University’s existing Weibo, WeChat, Douyin and YouKu accounts – creating, uploading, scheduling and reviewing content as agreed in monthly client meetings•Support the creation and maintenance of a Newcastle University presence on Xiaohongshu (Little Red Book)•Support live-streaming chats with staff/students and virtual open days, when required•Monthly content recommendations for our accounts based on wider market trends and competitor insights for:oPotential undergraduate studentsoPotential postgraduate studentsoCurrent students studying in the UKoOur Chinese alumni community•Attending monthly content planning meetings with internal teams•Translation and reformatting provided content to be suitable for chosen channels•Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, comment and engagement analysis, competitor analysis and benchmarking. As well as recommendations for improvements•Provide a named Account Manager2.3.2 Paid mediaWhen paid campaign support is required for Chinese markets, the supplier will be required to provide the following services:•Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students•Provide detailed campaign attribution and KPI measurements for all media plans•Provide full campaign reporting and optimisation as part of all media plans•Provide support on creative optimisation and testing•Provide regular insight into industry best practice, trends and future placement opportunities•Provide translation services for content and landing pages•Provide a single Account Manager for all campaigns
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CPV Codes
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
72212481 - Sales or marketing software development services
48481000 - Sales or marketing software package
72212480 - Sales, marketing and business intelligence software development services
48480000 - Sales, marketing and Business intelligence software package
79413000 - Marketing management consultancy services
72210000 - Programming services of packaged software products
79342000 - Marketing services
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2 Tender Lots
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Possible Competitors
1 Possible Competitors
