(NU/1433-3) Immersive Virtual Reality Intervention for Anxiety: Commercialisation of University Rese

Descriptions

Professor Jeremy Parr and colleagues at Newcastle University and Northumberland, Tyne and Wear NHS Foundation Trust (NTW) have developed a manualised modified Cognitive Behaviour Therapy (CBT) intervention to treat situation specific phobia in children and adults with autism spectrum disorder (ASD).The proposal is to create a New Co (as yet unnamed) to bring the intervention to market in the NHS and private medical market in the UK and elsewhere globally. A suitable executive will be engaged to carry out an options appraisal of the best business model for roll out of the modified CBT intervention and training package and the business model for provision of the necessary VR hardware for delivery. The main markets to be targeted initially are the UK, EU, US and Canada and Middle East with penetration into further markets in a progressive manner.