(NU/1589 – 71) Strategic Narrative – Creative & Content Development

Descriptions

We are seeking to appoint a supplier to support the development of our strategic narrative with a focus on communicating our five thematic strengths.Our vision is to be a world-leading university, advancing knowledge, providing creative solutions and solving global problems. We're world class at many things, but particularly recognised for our expertise in these areas:1.Ageing and Health2.Cities and Place3.Culture and Creative Arts4.One Planet5.DataThe creative services required will focus on two specific areas:1.Developing the headline value proposition statements for each strength2.Develop 1 x 3-minute video for each strength communicating the value proposition through a compelling narrative (Total of 5 videos)a.Engaging with stakeholders to identify the narrative/story for each research strengthb.Videos will require end-to-end script writing, filming and editingc.Supply alternate cuts of the videos for use in different placementsi.1:1 ratio social placement (60 second cut)ii.1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds)iii.16:9 condensed cut (1 – 3 minutes long)d.Supply projects and raw assets for in-house use after completioni.Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applicationsii.Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productionsiii.Provide costings for license buy-outs on stock or 3rd party elements where appropriate.