Awarded
(NU/1589-77) VOICE Brand Identity
Descriptions
The VOICE community is facilitated by an online digital platform where members register and are informed of opportunities where they are asked to express their interest in taking part in projects to provide feedback and insights. These opportunities could be working with our corporate clients looking for input into co-design of specific services or products, or with university research teams looking for insights for their research. We have identified the following work packages for this tender:Brand Identity: - A new VOICE logo potentially - sensitive to the profile, recognition and reputation of the existing logo - Consideration of sub brands e.g. VOICE X - potential requirement for sub brand logos - Refreshed brand colour palette and aesthetics - The creation of VOICE brand guidelines - Slide deck template design - Style elements, intro & outro to VOICE video content - 4 x VOICE banners of varying design to suit a range of audiences - Graphic design elements where required A Comprehensive Brand Strategy: A review and development of messaging to help us maximise impact in the following areas: - The development of a VOICE strapline - Creation of a VOICE mission statement and values - A review of how we communicate VOICE to our 3 core audiences/groups o Public - messaging to include the valuing of experience and insights and how VOICE can empower the public to influence the future by shaping research and innovation o Researchers - messaging to be primarily health and social care research focused; how VOICE can benefit and support researchers' citizen engagement and involvement programmes o Businesses - messaging to be NICA offer / national and international healthy longevity focused - How best to incorporate brand messaging into the front-end platform design for maximum impact Social Media Brand Strategy: - Design content, style and approaches including headers for each social media platform - Designed social media cards across Facebook, Twitter, Instagram and LinkedIn for a range of purposes - Facebook, Twitter, Instagram market and competitor analysis: o What the benefits of each are to us - taking into consideration our different audiences o What the differences in approach are o Advise practical ways for how we can best utilise each - for example frequency, content and style of posts etcOutputs: - A well designed and comprehensive brand identity and strategy - VOICE brand guidelines - Branded templates for VOICE slide decks and other presentation requirements - Designed social media cards across Facebook, Twitter, Instagram and LinkedIn for a range of purposes - Strapline for VOICE - A mission statement and values for VOICE - All design assets
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Tender Regions
CPV Codes
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
72212481 - Sales or marketing software development services
48481000 - Sales or marketing software package
72212480 - Sales, marketing and business intelligence software development services
48480000 - Sales, marketing and Business intelligence software package
79413000 - Marketing management consultancy services
72210000 - Programming services of packaged software products
79342000 - Marketing services
Keywords
sales pipeline tool
marketing automation suite
lead analytics platform
campaign performance tracker
BI dashboard software
customer segmentation engine
ROI analysis tool
competitor intelligence suite
market trend predictor
sales forecasting engine
CRM lead manager
email marketing tool
ad campaign optimizer
customer engagement tracker
promotional content manager
sales funnel software
marketing calendar tool
prospect nurturing engine
loyalty program software
outbound campaign platform
packaged software customization
ERP implementation
third‑party software adaptation
software configuration
product integration services
software patch integration
BI dashboard development
sales analytics engine
marketing automation tools
lead scoring software
sales pipeline visualization
campaign tracking modules
KPI dashboard programming
report generation tools
data-driven alert systems
sales tool programming
lead management software
campaign UI development
marketing content engine
customer targeting modules
channel integration
social campaign scheduling
promotional tool creation
email marketing integration
sales dashboard features
business services
legal services
marketing consulting
recruitment services
printing services
security services
corporate support
professional services
advisory services
office support
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
marketing management consultancy
marketing strategy advice
brand positioning consulting
go-to-market planning
campaign planning consultancy
market segmentation analysis
product launch strategy
marketing optimization
digital marketing advisory
promotional planning support
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
