Awarded
(NU/1589-77) VOICE Brand Identity
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Descriptions
The VOICE community is facilitated by an online digital platform where members register and are informed of opportunities where they are asked to express their interest in taking part in projects to provide feedback and insights. These opportunities could be working with our corporate clients looking for input into co-design of specific services or products, or with university research teams looking for insights for their research. We have identified the following work packages for this tender:Brand Identity: - A new VOICE logo potentially - sensitive to the profile, recognition and reputation of the existing logo - Consideration of sub brands e.g. VOICE X - potential requirement for sub brand logos - Refreshed brand colour palette and aesthetics - The creation of VOICE brand guidelines - Slide deck template design - Style elements, intro & outro to VOICE video content - 4 x VOICE banners of varying design to suit a range of audiences - Graphic design elements where required A Comprehensive Brand Strategy: A review and development of messaging to help us maximise impact in the following areas: - The development of a VOICE strapline - Creation of a VOICE mission statement and values - A review of how we communicate VOICE to our 3 core audiences/groups o Public - messaging to include the valuing of experience and insights and how VOICE can empower the public to influence the future by shaping research and innovation o Researchers - messaging to be primarily health and social care research focused; how VOICE can benefit and support researchers' citizen engagement and involvement programmes o Businesses - messaging to be NICA offer / national and international healthy longevity focused - How best to incorporate brand messaging into the front-end platform design for maximum impact Social Media Brand Strategy: - Design content, style and approaches including headers for each social media platform - Designed social media cards across Facebook, Twitter, Instagram and LinkedIn for a range of purposes - Facebook, Twitter, Instagram market and competitor analysis: o What the benefits of each are to us - taking into consideration our different audiences o What the differences in approach are o Advise practical ways for how we can best utilise each - for example frequency, content and style of posts etcOutputs: - A well designed and comprehensive brand identity and strategy - VOICE brand guidelines - Branded templates for VOICE slide decks and other presentation requirements - Designed social media cards across Facebook, Twitter, Instagram and LinkedIn for a range of purposes - Strapline for VOICE - A mission statement and values for VOICE - All design assets
Timeline
Published Date :
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Tender Regions
CPV Codes
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
72212481 - Sales or marketing software development services
48481000 - Sales or marketing software package
72212480 - Sales, marketing and business intelligence software development services
48480000 - Sales, marketing and Business intelligence software package
79413000 - Marketing management consultancy services
72210000 - Programming services of packaged software products
79342000 - Marketing services
Keywords
CRM lead manager
office support
legal services
market outreach
brand marketing
market strategy
sales forecasting engine
marketing content engine
ad campaign optimizer
BI dashboard software
product marketing
marketing consulting
sales dashboard features
market trend predictor
email marketing tool
business services
BI dashboard development
software configuration
marketing services
campaign UI development
marketing optimization
sales tool programming
lead analytics platform
sales analytics engine
marketing planning
report generation tools
advisory services
ROI analysis tool
lead scoring software
loyalty program software
corporate support
sales pipeline tool
sales funnel software
go-to-market support
security services
printing services
professional services
product launch strategy
lead management software
promotional strategy
marketing calendar tool
recruitment services
channel integration
go-to-market planning
ERP implementation
outbound campaign platform
KPI dashboard programming
campaign tracking modules
third party software adaptation
campaign planning consultancy
product integration services
prospect nurturing engine
packaged software customization
customer targeting modules
marketing management consultancy
software patch integration
promotional tool creation
sales pipeline visualization
email marketing integration
social campaign scheduling
digital marketing advisory
promotional content manager
data-driven alert systems
competitor intelligence suite
campaign performance tracker
marketing automation suite
customer engagement tracker
promotional planning support
marketing strategy advice
marketing automation tools
brand positioning consulting
market segmentation analysis
customer segmentation engine
Workflows
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