Awarded
Our Picturesque Landscape Interpretation Project
Descriptions
CyflwyniadMae Ein Tirlun Darluniadwy yn Gynllun Partneriaeth Tirlun gyda Chronfa Treftadaeth y Loteri sy’n canolbwyntio ar dirlun Dyffryn Dyfrdwy a Safle Treftadaeth y Byd Dyfrbont Pontcysyllte a’r Gamlas. Yn themâu ar ei gyfer mae’r teithiau swynol sydd wedi, ac sy’n parhau i fod, yn nodwedd o'r ardal mae’r gamlas, A5 Telford ac Afon Dyfrdwy’n crafu drwyddi. Mae ymwelwyr wedi cael eu hysbrydoli gan y dyffryn hardd hwn i greu celf a barddoniaeth ers y 18fed ganrif, ac mae’n parhau i ddenu twristiaid sy'n chwilio am y syfrdanol.Mae’r tir dan bwysau mawr, gyda nifer uchel o ymwelwyr yn cael eu denu at yr hyn sy’n aml yn cynnwys ein safleoedd mwyaf bregus. Mae’r cymunedau sydd o’u hamgylch, a ddaeth i fod o ganlyniad i’r gwaith diwydiannol a’u siapiodd, bellach â llai o gyswllt â'r buddion sydd gan y dirwedd i’w cynnig. Bydd y prosiect yn buddsoddi yng ngwydnwch safleoedd allweddol i ymwelwyr ac yn cynnwys cymunedau yn wrth eu gwerthfawrogi a’u rheoli, gan ailddehongli'r dirwedd gyfoethog hon ar gyfer cenhedlaeth newydd.Mae’r briff hwn yn nodi Cam Cyntaf Prosiect Dehongli Ei Tirlun Darluniadwy.NodGan ddefnyddio Adroddiad Terfynol Cynllun Gweithredu Dehongliadau Ein Tirlun Darluniadwy, sydd eisoes wedi’i lunio, gweithredu nod strategol i ddehongli themâu allweddol prosiect Ein Tirlun Darluniadwy trwy ddehongliadau deniadol sy’n ysbrydoli ar safleoedd allweddol yn ardal Safle Treftadaeth y Byd. Bydd y dehongliadau’n defnyddio pecyn adnoddau brand a delweddau’r Safle Treftadaeth er mwyn sicrhau arddull cyson.Amcanion a DeilliannauCreu cyfres o ddehongliadau penodol ar gyfer safleoedd yn seiliedig ar y Cynllun Gweithredu Dehongliadau a defnyddio pecyn adnoddau brand Safle Treftadaeth y Byd a delweddau brand Ein Tirlun Darluniadwy ar safleoedd allweddol ar y Safle Treftadaeth i ddod â’r 11 milltir ynghyd a hyrwyddo gweddill y safle. Bydd y dehongliadau’n cael eu dylunio, eu cynhyrchu a’u gosod a’u dwyn ynghyd gydag arddull tebyg.IntroductionOur Picturesque Landscape is a Heritage Lottery Fund (HLF) Landscape Partnership Scheme which centres on the landscape of the Dee Valley and the Pontcysyllte Aqueduct and Canal World Heritage Site. It takes as its theme the inspirational journeys that have and continue to be a feature of the area which is cut by the canal, Telford’s A5 and the River Dee. Visitors have drawn inspiration from this beautiful Valley in art and poetry since the 18th century and it continues to draw tourists in search of the sublime.This is a landscape that is under extreme pressure with high numbers of visitors drawn to what are often our most fragile sites. The communities on its doorstep, born from the industrial endeavours that shaped it, are now less connected to the benefits the landscape offers. The project will invest in the resilience of key visitor sites and engage communities in its appreciation and management while reinterpreting this rich landscape for a new generation.This brief comprises Phase One of the Our Picturesque Landscape (OPL) Interpretation project.AimUsing the OPL Interpretation Action Plan Final Report, already written, implement a strategic approach to interpreting the key themes of the OPL project through attractive and inspiring on site interpretation at key sites within the World Heritage Site area. The interpretation will draw from the WHS brand tool kit and imagery in order to ensure consistent style.Objectives & OutcomesTo create series of site specific interpretation based on the Interpretation Action Plan and using the WHS branding tool kit and OPL brand imagery at key sites along the WHS to tie the 11 miles together and promote the remainder of the site. The interpretation will be designed, manufactured and installed and all tied in together with a similar style.
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CPV Codes
79400000 - Business and management consultancy and related services
73200000 - Research and development consultancy services
73220000 - Development consultancy services
63510000 - Travel agency and similar services
79413000 - Marketing management consultancy services
73000000 - Research and development services and related consultancy services
72224000 - Project management consultancy services
79540000 - Interpretation services
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Possible Competitors
1 Possible Competitors