Awarded

Oxford to Cambridge Pan-Regional Partnership-Branding and Identity

Descriptions

Phase one: brand narrative development • Immersion in the region to appreciate its assets, challenges, development opportunities, spatial relationships, connectivity and gateways. • Rigorous stakeholder and audience mapping to identify target audiences and the most appropriate stakeholders to listen to, to develop a regional brand narrative. • Desk research of relevant strategies, plans, and policies covering the region along with media coverage and social media content. • Stakeholder engagement at a senior level with key individuals, groups and organisations both inside and outside the region e.g.focus groups, interviews etc. • Analysis of the immersion, research and stakeholder engagement to develop an evidence base to create a place led narrative for the region. Presentation of the evidence base and recommended narrative to the Partnership's Branding and Identity Steering Group along with recommendations for brand name approach. • Creation of the Oxford to Cambridge regional brand narrative (as a c1500 word document) aimed at stakeholders. Phase two: Visual brand identity - to progress subject to satisfactory progress made on brand narrative development (Phase 1), and endorsed by the pan-Regional Partnership's Branding and Identity Steering Group. • Production of a visual language and visual identity to convey the narrative including any place-led photography required (with the provider taking responsibility for any logistics) to convey the narrative and highlight the assets of the region. • Creation of a place brand toolkit, including logos, fonts, colour palettes, photography and core assets, and brand use guidelines.

Timeline

Published Date :

5th Apr 2024 1 year ago

Deadline :

15th Jan 2024 1 year ago

Tender Awarded :

1 Supplier

Awarded date :

31st Jan 2024

Contract Start :

16th Jan 2024

Contract End :

31st May 2024

Tender Regions

Keywords

business services

legal services

marketing consulting

recruitment services

printing services

security services

corporate support

professional services

advisory services

office support

advertising services

marketing campaigns

promotional planning

brand advertising

media buying

marketing strategy

digital marketing

advertising consultancy

marketing communications

ad production

marketing services

market strategy

product marketing

marketing planning

promotional strategy

brand marketing

market outreach

go-to-market support

Tender Lot Details

2 Tender Lots

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Workflows

Status :

Awarded

Procedure :

Open

Suitable for SME :

Yes

Nationwide :

No

Assign to :

Tender Progress :

0%

Details

Notice Type :

CONTRACT

Tender Identifier :

IT-378-246-T: 2024 - 001

Tenderbase ID :

310724019

Low Value :

£100K

High Value :

£1000K

Buyer Information

Address :

Liverpool Merseyside , Merseyside , L13 0BQ

Website :

N/A

Procurement contact

Name :

Tina Smith

Phone :

0151 252 3243

Email :

tina.smith@shared-ed.ac.uk

Possible Competitors

1 Possible Competitors