Awarded
Oxford Tourism Campaign
Descriptions
Oxford City Council is seeking to procure a marketing or tourism organisation to promote Oxford city centre as a tourist destination for UK residents. The aim of the campaign is to increase footfall to and spend in Oxford city centre's businesses - particularly its independent and small businesses - to support a safe and successful reopening following the Covid-19 pandemic. The overall aim is to protect jobs in Oxford city centre. Oxford's economy is particularly reliant on tourism - the sector generates approximately £780m for local businesses annually - but this has been hit by the Covid-19 pandemic. The campaign should run between September/October 2021 and March 2022. However, the main focus of the campaign should be the run-up to Christmas 2021 - known as 'the Golden Quarter' in the retail industry. The campaign should target high-spending UK residents who are within a reasonable distance of Oxford city centre. The preference would be to encourage overnight stays in Oxford city centre, but encouraging daytrips would also be welcomed. The total budget is £80,000, which must include both the organisation's administrative costs and the costs of the promotional campaign (e.g. digital/print advertising spend).
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Tender Regions
CPV Codes
79340000 - Advertising and marketing services
79413000 - Marketing management consultancy services
Keywords
advertising services
marketing campaigns
promotional planning
brand advertising
media buying
marketing strategy
digital marketing
advertising consultancy
marketing communications
ad production
marketing management consultancy
marketing strategy advice
brand positioning consulting
go-to-market planning
campaign planning consultancy
market segmentation analysis
product launch strategy
marketing optimization
digital marketing advisory
promotional planning support
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
