Awarded
22P021 - RTÉ Strategic Media Planning and Advertising Services
Descriptions
RTÉ are looking for suitably qualified agencies, with experience in our industry, to provide strategic media planning across all platforms, in support of our advertising objectives across brand, content, service and event marketing activities to strengthen, promote and grow our connection with audiences. We understand that RTÉ needs a strong, unified brand, supported by a cohesive, intuitive and connected brand system, to retain our visibility and connection with our audience in today’s media landscape. This competition calls for companies to tender for one or more lots, as follows: Lot 1: Strategic Media Planning and Buying RTÉ requires strategic media planning services across the entire RTÉ portfolio to support the Marketing Teams. The Lot 1 framework includes: media research and insights, strategic planning and buying across all channels, such as TV, Radio, Digital, Outdoor, DOOH & Paid Social to support the RTÉ Marketing Team to deliver masterbrand, service, content, event and TV Licence campaigns. Lot 2: Digital Performance Optimisation RTÉ requires specialist digital media planning services for “always-on” optimisation of its digital platforms and products portfolio (RTÉ Player, RTÉ.ie, RTÉ News App, RTÉ Radio Player, other) to engage and retain audiences. This lot will include Digital Strategy, incorporating activities such as app download and re-engagement campaigns, as well as paid placement (PPC), and other digital activations. The estimated cost is for the duration of the contract's and this is a retender of current activities.
Timeline
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Tender Regions
CPV Codes
79340000 - Advertising and marketing services
79413000 - Marketing management consultancy services
79342000 - Marketing services
Keywords
advertising services
marketing campaigns
promotional planning
brand advertising
media buying
marketing strategy
digital marketing
advertising consultancy
marketing communications
ad production
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
marketing management consultancy
marketing strategy advice
brand positioning consulting
go-to-market planning
campaign planning consultancy
market segmentation analysis
product launch strategy
marketing optimization
digital marketing advisory
promotional planning support
Tender Lot Details
2 Tender Lots
Workflows
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Possible Competitors
1 Possible Competitors
