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Preparation, design and implementation of a tourism marketing campaign for Carlow Tourism July - December 2022
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Descriptions
This project involves the creation and roll out of a media plan across the following marketing platforms – national radio, social media, digital marketing and PR. Tenderers are required to outline their methodology and management approach for delivery, of all requirements outlined in the tender, including demonstrating strategic, innovative thinking in developing and delivering an effective digital, social media, radio and PR campaign for Carlow Tourism in a planned, strategic and efficient way that will support the county in enhancing its profile as a recognised tourism destination. Tenderers are requested to provide a detailed outline of and methodology for delivery of the various elements of the tender including: Radio advertising - Choice and selection of national radio stations bearing target domestic markets (Dublin, rest of Leinster, Munster) and geographic segments (empty nesters, pre-teen families and unconstrained adults) into consideration. - Management of the radio recording process including proposed approach to creative content and themes Social media - Choice of geo-targeting and special interest advertising along with proposed allocation of spend to each area - Expected increase in followers/reach through implementation of the paid social media campaign - Creation of an engagement and sharing ethic amongst members of Carlow Tourism and social followers along with generating increased usage of the hashtags outlined - Format for delivery of competitions Digital marketing - Selection and choice of digital plans taking target and geographic markets into consideration. A full summary of reach and click throughs must be provided with each campaign choice i.e. MPU’s, home page take over, native content - Creation of an engagement and sharing ethic amongst members of Carlow Tourism and social followers along with generating increased usage of the hashtags outlined PR - Suggested choice of storylines for pitching purposes - Methodology
Timeline
Published Date :
Deadline :
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Tender Regions
CPV Codes
92200000 - Radio and television services
79342100 - Direct marketing services
79340000 - Advertising and marketing services
79342200 - Promotional services
79341100 - Advertising consultancy services
92210000 - Radio services
79413000 - Marketing management consultancy services
79341000 - Advertising services
79341200 - Advertising management services
79341400 - Advertising campaign services
79342000 - Marketing services
92211000 - Radio production services
Keywords
ad production
email marketing
direct marketing
ad scheduling
market outreach
event promotion
media planning
brand marketing
live radio shows
brand activation
broadcast ads
giveaways
ad placements
media buying
telemarketing
market strategy
campaign planning
ad account management
broadcasting services
outdoor advertising
product marketing
campaign implementation
media advertising
campaign logistics
audio content delivery
customer outreach
live radio mixing
promotional staffing
marketing campaigns
budget management
campaign planning advice
marketing communications
campaign coordination
audio content creation
marketing services
direct mail campaigns
radio programming
campaign execution
marketing optimization
broadcast production
media transmission
digital marketing
podcast recording
marketing planning
database marketing
radio channel management
product promotion
channel scheduling
integrated ad campaigns
targeted marketing
scripting and voice-over
radio show production
television production
ad strategy consulting
promotional drives
promotional planning
creative ad production
campaign services
webcast audio services
print advertising
radio broadcasting
brand messaging advice
advertising management
brand advertising
ad campaign oversight
advertising execution
marketing strategy
go-to-market support
thematic advertising
audiovisual broadcasting
FM/AM station operations
promotional materials
product launch strategy
advertising consultancy
promotional services
advertising audit
media consultancy
promotional strategy
advertising services
studio audio editing
media buying management
go-to-market planning
marketing consultancy
promotional event support
campaign planning consultancy
campaign execution support
direct-response advertising
marketing management consultancy
digital marketing advisory
public broadcast management
creative strategy guidance
promotional planning support
marketing strategy advice
brand positioning consulting
market segmentation analysis
Tender Lot Details & Award Criteria
1 Tender Lots
Workflows
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