Closed
Preparation, design and implementation of a tourism marketing campaign for Carlow Tourism July - December 2022
Descriptions
This project involves the creation and roll out of a media plan across the following marketing platforms – national radio, social media, digital marketing and PR. Tenderers are required to outline their methodology and management approach for delivery, of all requirements outlined in the tender, including demonstrating strategic, innovative thinking in developing and delivering an effective digital, social media, radio and PR campaign for Carlow Tourism in a planned, strategic and efficient way that will support the county in enhancing its profile as a recognised tourism destination. Tenderers are requested to provide a detailed outline of and methodology for delivery of the various elements of the tender including: Radio advertising - Choice and selection of national radio stations bearing target domestic markets (Dublin, rest of Leinster, Munster) and geographic segments (empty nesters, pre-teen families and unconstrained adults) into consideration. - Management of the radio recording process including proposed approach to creative content and themes Social media - Choice of geo-targeting and special interest advertising along with proposed allocation of spend to each area - Expected increase in followers/reach through implementation of the paid social media campaign - Creation of an engagement and sharing ethic amongst members of Carlow Tourism and social followers along with generating increased usage of the hashtags outlined - Format for delivery of competitions Digital marketing - Selection and choice of digital plans taking target and geographic markets into consideration. A full summary of reach and click throughs must be provided with each campaign choice i.e. MPU’s, home page take over, native content - Creation of an engagement and sharing ethic amongst members of Carlow Tourism and social followers along with generating increased usage of the hashtags outlined PR - Suggested choice of storylines for pitching purposes - Methodology
Timeline
Published Date :
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Tender Regions
CPV Codes
92200000 - Radio and television services
79342100 - Direct marketing services
79340000 - Advertising and marketing services
79342200 - Promotional services
79341100 - Advertising consultancy services
92210000 - Radio services
79413000 - Marketing management consultancy services
79341000 - Advertising services
79341200 - Advertising management services
79341400 - Advertising campaign services
79342000 - Marketing services
92211000 - Radio production services
Keywords
advertising services
marketing campaigns
promotional planning
brand advertising
media buying
marketing strategy
digital marketing
advertising consultancy
marketing communications
ad production
media advertising
print advertising
broadcast ads
outdoor advertising
ad placements
ad scheduling
creative ad production
media planning
advertising execution
ad strategy consulting
campaign planning advice
media consultancy
brand messaging advice
advertising audit
creative strategy guidance
marketing consultancy
advertising management
ad campaign oversight
media buying management
campaign execution support
ad account management
budget management
campaign logistics
campaign services
campaign planning
campaign implementation
campaign coordination
integrated ad campaigns
thematic advertising
promotional drives
campaign execution
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
direct marketing
direct mail campaigns
email marketing
telemarketing
targeted marketing
customer outreach
database marketing
direct-response advertising
promotional services
event promotions
promotional staffing
product promotion
brand activation
promotional materials
giveaways
promotional event support
marketing management consultancy
marketing strategy advice
brand positioning consulting
go-to-market planning
campaign planning consultancy
market segmentation analysis
product launch strategy
marketing optimization
digital marketing advisory
promotional planning support
broadcasting services
radio programming
television production
channel scheduling
media transmission
public broadcast management
audiovisual broadcasting
radio broadcasting
FM/AM station operations
live radio shows
audio content delivery
radio channel management
webcast audio services
radio show production
audio content creation
podcast recording
studio audio editing
live radio mixing
scripting and voice-over
broadcast production
Tender Lot Details
2 Tender Lots
Workflows
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Possible Competitors
1 Possible Competitors
