Product Proposition, Branding, Marketing Strategy and Website Development for Council managed and operated venue in St Neots, Cambs

Descriptions

Please, find full detailed description of the opportunity, objectives, timetable and submission and decision-making process in attached document. 1. BACKGROUND TO THE COMMISSION St Neots Town Council is inviting proposals from Marketing and PR, Digital and Creative Agencies to propose and develop a High Level Off-line and On-line Marketing Strategy for Council managed and operated venue in St Neots. The Strategy must include but not be limited by: Marketing, PR, and Advertisement Strategy (incl. SMM), Product definition and Proposition, Naming and Branding and New Website. 2. OBJECTIVES • To create a strong brand (name and visual identity) for the new venue and clear definition between the venues and their propositions • To keep the strong link with existing legacy and the history of the venues and their role in local community • To develop new functional and efficient website for the venues with an online booking and ticketing system • To support redevelopment stage of the project and form relevant brand awareness in the meantime as well as prepare the public and potential b2b clients for the re-opening of the venue • To make operation of the venue self-sufficient in 2 years after the re-opening of the Priory Centre and profitable in 2 years after the re-opening • To achieve £1.5M turnover as a result of third full calendar operational year (Jan - Dec). 3. SCOPE The successfully commissioned Contractor will be responsible for: • Phase One: Developing the Strategy • Phase Two: Production in accordance with the Strategy • Phase Three: Implementation of the Strategy and initial Delivery of the Campaign Overall deliverables: A) A complete brand identity guide (incl. Logo, Colour scheme, Typography, Image styling and usage guidelines) B) Appearance guide: signage, brochures, leaflets, uniforms and other promotional materials C) New website connected to the EPOS system and easy to operate CMS D) A detailed 2.5-year Marketing and Promotional Strategy (6 months pre-launch): Ad campaigns, content plan, promotional activities, SMM. Measurable targets and KPIs. E) Strategy and Campaign implementation and management for 6 months after launch with monthly comprehensive performance reports and quarterly recommendations for adjustments if required. 4. THE BUDGET The total budget for the development and production of Phase One, Phase Two of the Scope and Contractor's fees for managing the Phase Three and related services (production) is £70,000 5. TENDER SUBMISSIONS Submissions are to be received on or before Friday, 13th December 2024 at 5:00pm and returned by email to: Andrew Korolev, Project Delivery Manager Email: andrew.korolev@stneots-tc.gov.uk Or by post to: Mr Andrew Korolev St Neots Town Council Steve Van De Kerkhove Community Centre Cemetery Road St Neots PE19 2BX 6. APPLICATION PROCESS Stage 1 - Tenders invitation and Bids submission Stage 2 - Shortlisting Stage 3 - Presentation to the Panel