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Provision of Enterprise, Regeneration and Tourism focused Communication and Engagement services Framework
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Descriptions
Lot 1 - Communications and Engagement services - Requirements, Communications and engagement Multi Media Campaigns , •Development of proposals/action plans for communication and Engagement campaigns, including development of all messaging, imagery and design, •Sourcing and /or development of required imagery / photography / videography as required, including development of briefs for photography / videography, •Providing creative direction for campaign, •Management & implementation of above, including all required media buying, •Ensuring value for money and demonstrating a reach into key target markets using a range of media , Digital Engagement, •To recommend and deliver digital marketing initiatives that improves the content creation, digital connections, digital reach and the development of online channels / social media outlets hosted by Council , •This will include but not limited to digital advertising, the engagement of influencers, developing a database of customers that can be targeted in marketing activities etc, Content Writing , •Provide high quality content copywriting services, including scripting of messaging for campaigns, press releases, journal articles, websites, brochures, social media, radio adverts etc , Events management implementation and Promotion, •Planning, organisation & facilitation of workshops / Events / launches / conferences (virtual, hybrid & in person). This would include development of conference content, agenda, Sourcing of speakers, partners, sponsors as required, management of booking platforms, and management of event logistics, •Online event facilitation- provision of software to provide a high quality online workshop/conference experience. Booking facility, networking, recorded content and live content, breakout rooms and polls, •To develop and deliver a marketing, digital and content creation and PR programme for Councils events, programmes and initiatives as required, •Development of Make it Local promotional activities such as Good Food Circle, Farm to Plate initiatives, Tourism facilities, •To develop and deliver a marketing, digital and content creation and PR programme for Councils Tourism facilities including Forest Parks, Museums, Beaches and Attractions, GEOPARK and AONB , •To develop a marketing, digital and content creation and PR programme for Councils Geopark and AONB programmes including built, natural and cultural heritage , Monitoring and Evaluation, •To monitor and measure the effectiveness of the initiatives including relevant KPI's
Timeline
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Tender Regions
CPV Codes
79961100 - Advertising photography services
75125000 - Administrative services related to tourism affairs
72222300 - Information technology services
79822500 - Graphic design services
Keywords
branding
layout design
product imaging
campaign visuals
retail visuals
logo design
visual design
advertisement layouts
marketing visuals
tour licensing support
IT operations management
system provisioning
graphic design services
help desk support
system monitoring
e-commerce imagery
IT lifecycle support
promotional stills
digital art creation
branded media assets
IT backup services
catalogue photography
tourism data management
vector illustration
network administration
destination oversight
creative graphics
server management
service desk operations
advertising design
creative commercial shots
infrastructure maintenance
tourism infrastructure liaison
cultural heritage coordination
visitor visa facilitation
visitor registry administration
travel agent registration
tourism policy implementation
tourism permit processing
product styling photography
Workflows
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Details
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