Provision of Enterprise, Regeneration and Tourism focused Communication and Engagement services Framework

Descriptions

Lot 1 - Communications and Engagement services - Requirements, Communications and engagement Multi Media Campaigns , •Development of proposals/action plans for communication and Engagement campaigns, including development of all messaging, imagery and design, •Sourcing and /or development of required imagery / photography / videography as required, including development of briefs for photography / videography, •Providing creative direction for campaign, •Management & implementation of above, including all required media buying, •Ensuring value for money and demonstrating a reach into key target markets using a range of media , Digital Engagement, •To recommend and deliver digital marketing initiatives that improves the content creation, digital connections, digital reach and the development of online channels / social media outlets hosted by Council , •This will include but not limited to digital advertising, the engagement of influencers, developing a database of customers that can be targeted in marketing activities etc, Content Writing , •Provide high quality content copywriting services, including scripting of messaging for campaigns, press releases, journal articles, websites, brochures, social media, radio adverts etc , Events management implementation and Promotion, •Planning, organisation & facilitation of workshops / Events / launches / conferences (virtual, hybrid & in person). This would include development of conference content, agenda, Sourcing of speakers, partners, sponsors as required, management of booking platforms, and management of event logistics, •Online event facilitation- provision of software to provide a high quality online workshop/conference experience. Booking facility, networking, recorded content and live content, breakout rooms and polls, •To develop and deliver a marketing, digital and content creation and PR programme for Councils events, programmes and initiatives as required, •Development of Make it Local promotional activities such as Good Food Circle, Farm to Plate initiatives, Tourism facilities, •To develop and deliver a marketing, digital and content creation and PR programme for Councils Tourism facilities including Forest Parks, Museums, Beaches and Attractions, GEOPARK and AONB , •To develop a marketing, digital and content creation and PR programme for Councils Geopark and AONB programmes including built, natural and cultural heritage , Monitoring and Evaluation, •To monitor and measure the effectiveness of the initiatives including relevant KPI's