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Public Relation (Welsh and English Language) Services for Wales Coast Path Project
Descriptions
The CCW is looking for a company to deliver a public relations campaign which will promote the path and the opportunities it offers to residents and visitors. Visit Wales will manage PR at a UK National (London) and International level while the successful contractor will address PR at a Welsh National and Regional and UK Regional basis. A close working relationship between Visit Wales and the contractor is therefore crucial.Our aim is to achieve a PR campaign which will create excitement about the new path, engage potential visitors (both residents and visitors), boost awareness of appropriate Government initiatives, drive virtual traffic to the WCP website (and social networking sites) and meet brand identity requirements. The PR campaign will work closely alongside a launch initiative which will take place in May 2012 and it will be crucial in ensuring maximum focus in the build up to this event.
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CPV Codes
79416100 - Public relations management services
79416200 - Public relations consultancy services
79416000 - Public relations services
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