Qualitative Market Research

Descriptions

NMiTE (New Model in Technology and Engineering) is the project name for a brand new HE institution with a mission to address the UK engineering skills shortage. It will offer a new approach to learning, based on real-world problem solving and blending high quality engineering, design, liberal arts and humanities with the communication and employability skills that employers need. The first full cohort will join in September 2020. NMiTE has developed a range of names and branding propositions in preparation for the launch of its new brand in January 2018. Prior to this, NMiTE wished to commission a short program of research to assess the new names and concepts with the student target audience via qualitative methods. Findings to be delivered by 8th December 2017. The research was commissioned via quotes from suitably qualified organisations. 6 organisations were invited and 4 quotes were received.