Revenue Management System

Descriptions

LNER relies on a Revenue Management System (RMS) to enable the Revenue Growth team to make decisions on what products are to be available for sale at any given time. The principle of this is to sell the right product to the right customer at the right time at the right price. LNER currently use a price sensitive forecasting and optimisation solution with fully integrated competitor fares. The current contract expires on 1.2.2020 and in order to meet our highly ambitious targets, we are looking to the market to see which system/solution is suitable to ensure we are in the best position to deliver incremental revenue beyond the current Revenue Management (RM) benefit. Now more than ever as we take our first step towards the East Coast Partnership, bringing track and train closer together, it is important that any investment made offers real value to the taxpayer. We would essentially be looking at pay back over a 5-year period.