Awarded
Review of Certain Regulatory Policies For Online Audiovisual Services - AWARD
Descriptions
Some major English-speaking territories (e.g., Australia, Canada, New Zealand) and many European countries (e.g. Denmark, France, Germany, Ireland, Italy, Spain) have brought in, are introducing or are considering regulation of online audiovisual services, mainly Video on Demand (VOD) but sometimes also Video Sharing Platforms (VSPs), with the aim to support their national screen industries, especially independent sectors. The measures include investment obligations, levies, rules around rights retention as well as quotas. Within the European Union and the European Economic Area, such interventions are governed by the Audiovisual Media Services Directive (AVMSD). Ahead of the ex-post evaluation of the AVMSD due from the European Commission by December 2026, there is already debate around the current set of interventions that are allowed by the AVMSD and some EU stakeholders will be pushing for revisions to the AVMSD interventions (these might include, e.g. investment obligations, levies, quotas and rights retention as well as whether these parts of the Directive should be extended to VSPs). There are some research reports providing either an overarching view of policy options and drivers in this sphere (such as Film i Väst reports) or a limited release of early data (as in the case of the Centre National du Cinéma et de l'image Animée (CNC)), but there is no comprehensive analysis of either the rationale for these measures or their initial impacts on the health of the wider screen ecosystem in the respective territories. The principal focus of this research is the impact of regulation of online services, including VOD (both Subscription Video on Demand (SVOD) and Ad-supported Video on Demand (AVOD) platforms), and video sharing platforms such as YouTube and TikTok where relevant. For each country studied, we want to understand the impacts on the audiovisual ecosystem as a whole, and local independent film and TV production in particular (as strengthening the latter is often the objective of such interventions), audiences and cultural diversity. The study should also include a counterfactual which considers these impacts in a territory (outside the UK) in which such measures have not been introduced.
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CPV Codes
79310000 - Market research services
79400000 - Business and management consultancy and related services
79410000 - Business and management consultancy services
79411100 - Business-development consultancy services
Keywords
market research services
consumer research
product testing
focus groups
market segmentation studies
brand research
competitive analysis
market surveys
consumer insights
market trend analysis
business consultancy
management advisory
organizational strategy
corporate consulting
management services
process optimization
operational improvement
professional consulting services
management consultancy
business advisory services
corporate strategy consulting
executive coaching
organizational development
management support
consultancy engagement
business performance consultancy
business development consultancy
enterprise growth advice
commercial expansion support
business scaling consultancy
market entry strategy
startup development counsel
business planning support
revenue growth strategies
investment readiness advice
partnership development services
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2 Tender Lots
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