Awarded
RID 1133251 DfE — Invest NI — Online Media Placement, Monitoring and Evaluation Services
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Descriptions
Invest NI wishes to appoint a suitable Contractor for the supply and delivery of its online media placement, monitoring and evaluation services. The appointed Contractor will be expected to work with Invest NI’s Communications Group to:(a) develop integrated media strategies and supporting media plans for online campaigns;(b) identify, negotiate and secure online media opportunities in local and international markets, as well as provide comprehensive media planning, buying and placement services, and media monitoring and evaluation services;(c) provide campaign-related reporting and monitor, record, evaluate and optimise channel and campaign performance; and(d) design, deliver and manage a series of audits for Invest NI’s digital communications and all major social media networks, with a view to establishing baselines and recommendations for continuous improvement. The Contract will be awarded for a period of 2 years with the option to extend for 3 further periods of 1 year each.
Timeline
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Tender Regions
CPV Codes
79340000 - Advertising and marketing services
79341100 - Advertising consultancy services
79341000 - Advertising services
79341200 - Advertising management services
79341400 - Advertising campaign services
Keywords
ad production
ad scheduling
media planning
broadcast ads
ad placements
media buying
campaign planning
ad account management
outdoor advertising
campaign implementation
media advertising
campaign logistics
marketing campaigns
budget management
campaign planning advice
marketing communications
campaign coordination
campaign execution
digital marketing
integrated ad campaigns
ad strategy consulting
promotional drives
promotional planning
creative ad production
campaign services
print advertising
brand messaging advice
advertising management
brand advertising
ad campaign oversight
advertising execution
marketing strategy
thematic advertising
advertising consultancy
advertising audit
media consultancy
advertising services
media buying management
marketing consultancy
campaign execution support
creative strategy guidance
Workflows
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