Round the Forth cycle route brand identity development - Inner Forth Futures

Descriptions

RSPB Scotland, on behalf of the Inner Forth Futures partnership (IFF), wishes to commission an experienced brand designer or design agency to develop a brand identity and logo for the existing Round the Forth cycle route (NCN76), through a process that includes co-design and engagement with local business and travel/tourism stakeholders. The development of a brand identity for the Round the Forth cycle route sits within the Climate FORTH (Furthering Our Resilience Through Heritage) project as part of a wider suite of activities aiming at developing and promoting cycle tourism in the Inner Forth area and supporting the local economy. The successful candidate should demonstrate previous experience in similar work. Climate FORTH will be delivered over three years from August 2023, subject to a successful delivery stage application to the National Lottery Heritage Fund. Work is expected to commence as soon as possible after appointment early August 2023. The brand identity work must be finalised by 23rd October 2023. The newly rebranded Round the Forth cycle route will then be re-launched early 2024 with promotional campaigns and visitor activities.