Closed
Service Promotion Campaign - Promotion of Threshold’s Freephone, webchat and other services.
Descriptions
Our campaign, developed within a ten-week timeframe, will be primarily digital, optimised for google, contain a blend of influencer marketing, out-of-home initiatives and partnerships with stakeholders such as civil society organisations, public representatives and government departmentsPhase 1: Week 1-2 Campaign research – Design and discuss our campaign brief, core requirements, potential opportunities, budget, timelines etc., campaign strategy.- Agree risk management strategy and identification of KPIs (including call line volume increase and digital performance stats) Phase 2: Week 3-5 Focus group research - Research each demographic to determine their attitudes, behaviours and motivations. - Test potential messaging (for appropriate TOV, visuals and insights to gauge how planned messaging is being received)Phase 3: Week 6-7 Creative development and production Stage 1 – Design concept ideation and development (between 2-3 concepts). This process also includes the development of audience profiles/personas for each demographic and the identification of channels for ad placements for each audience profile with visual creatives and messaging which will resonate with target audiences Stage 2 – Concept Presentation - presenting sketches of concepts for approval, followed by a presentation of the formal design recommendationStage 3 – Proof of Concept – present concept to relevant stakeholders for approvalPhase 4: Week 8-9 Identification of preferred route. Mapping out of digital and media planGoogle Keyword research and planningDeveloping social media content to support digital advertising campaignReporting update to Dept. of Housing Phase 5: Week 10 Launch of campaign, Campaign goes live - October 21st: 8 week national campaign begins.Review and action on campaign recommendations (week 11)Phase 6: Report stage – measure impact of campaign and report on KPIs - The campaign will report on performance metrics, including the numbers of persons assisted.
Timeline
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Tender Regions
CPV Codes
72000000 - IT services: consulting, software development, Internet and support
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
79340000 - Advertising and marketing services
79342200 - Promotional services
79900000 - Miscellaneous business and business-related services
79300000 - Market and economic research; polling and statistics
79341000 - Advertising services
79341400 - Advertising campaign services
79342000 - Marketing services
Keywords
IT consulting
software development
web services
network support
system integration
IT infrastructure management
digital transformation
cloud services
cybersecurity support
application maintenance
helpdesk services
technical support
software customization
IT outsourcing
business services
legal services
marketing consulting
recruitment services
printing services
security services
corporate support
professional services
advisory services
office support
Market and economic research
advertising services
marketing campaigns
promotional planning
brand advertising
media buying
marketing strategy
digital marketing
advertising consultancy
marketing communications
ad production
media advertising
print advertising
broadcast ads
outdoor advertising
ad placements
ad scheduling
creative ad production
media planning
advertising execution
campaign services
campaign planning
campaign implementation
campaign coordination
integrated ad campaigns
thematic advertising
promotional drives
campaign execution
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
promotional services
event promotions
promotional staffing
product promotion
brand activation
promotional materials
giveaways
promotional event support
misc business services
general corporate support
operational services
business facilitation
ad hoc business assistance
professional service diversity
miscellaneous corporate services
non-specialized business services
community support services
social welfare provision
personal care services
public engagement programs
Tender Lot Details
2 Tender Lots
Workflows
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Possible Competitors
1 Possible Competitors
