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Service Promotion Campaign - Promotion of Threshold’s Freephone, webchat and other services.
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Descriptions
Our campaign, developed within a ten-week timeframe, will be primarily digital, optimised for google, contain a blend of influencer marketing, out-of-home initiatives and partnerships with stakeholders such as civil society organisations, public representatives and government departmentsPhase 1: Week 1-2 Campaign research – Design and discuss our campaign brief, core requirements, potential opportunities, budget, timelines etc., campaign strategy.- Agree risk management strategy and identification of KPIs (including call line volume increase and digital performance stats) Phase 2: Week 3-5 Focus group research - Research each demographic to determine their attitudes, behaviours and motivations. - Test potential messaging (for appropriate TOV, visuals and insights to gauge how planned messaging is being received)Phase 3: Week 6-7 Creative development and production Stage 1 – Design concept ideation and development (between 2-3 concepts). This process also includes the development of audience profiles/personas for each demographic and the identification of channels for ad placements for each audience profile with visual creatives and messaging which will resonate with target audiences Stage 2 – Concept Presentation - presenting sketches of concepts for approval, followed by a presentation of the formal design recommendationStage 3 – Proof of Concept – present concept to relevant stakeholders for approvalPhase 4: Week 8-9 Identification of preferred route. Mapping out of digital and media planGoogle Keyword research and planningDeveloping social media content to support digital advertising campaignReporting update to Dept. of Housing Phase 5: Week 10 Launch of campaign, Campaign goes live - October 21st: 8 week national campaign begins.Review and action on campaign recommendations (week 11)Phase 6: Report stage – measure impact of campaign and report on KPIs - The campaign will report on performance metrics, including the numbers of persons assisted.
Timeline
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Tender Regions
CPV Codes
72000000 - IT services: consulting, software development, Internet and support
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
79340000 - Advertising and marketing services
79342200 - Promotional services
79900000 - Miscellaneous business and business-related services
79300000 - Market and economic research; polling and statistics
79341000 - Advertising services
79341400 - Advertising campaign services
79342000 - Marketing services
Keywords
office support
IT consulting
ad production
legal services
ad scheduling
web services
market outreach
event promotion
network support
cloud services
media planning
brand marketing
brand activation
broadcast ads
giveaways
ad placements
media buying
market strategy
IT outsourcing
campaign planning
outdoor advertising
product marketing
marketing consulting
campaign implementation
media advertising
software development
cybersecurity support
promotional staffing
business facilitation
business services
marketing campaigns
application maintenance
marketing communications
campaign coordination
marketing services
campaign execution
digital marketing
marketing planning
social welfare provision
product promotion
integrated ad campaigns
advisory services
misc business services
operational services
promotional drives
promotional planning
help desk services
digital transformation
creative ad production
campaign services
technical support
print advertising
corporate support
brand advertising
advertising execution
marketing strategy
go-to-market support
thematic advertising
personal care services
security services
system integration
software customization
printing services
professional services
promotional materials
advertising consultancy
promotional services
promotional strategy
advertising services
recruitment services
promotional event support
IT infrastructure management
miscellaneous corporate services
ad hoc business assistance
Market and economic research
non-specialized business services
professional service diversity
public engagement programs
general corporate support
community support services
Tender Lot Details & Award Criteria
1 Tender Lots
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