Awarded
Software for Forms
Descriptions
Gecko Forms for international lead capture and Gecko Visit to manage all on campus and online student recruitment events. We host a wide range of on campus and online recruitment events through varied platforms and workarounds. We have found Gecko a platform to manage all open days, campus tours, applicant days, virtual events and so on. The International Marketing and Recruitment team as well as the wider FS&B team use GeckoForm to capture international leads via all the marketing and sales channels they use to recruit students. GeckoForm has been an integral part of our marketing/recruitment workflow. It is fully integrated with the CRM system. This means GeckoForm is embedded into our entire lead incubation strategy and it ensures there is no delay in sending out follow-up communications to our leads. This has allowed the University to achieve the highest conversion rate possible on the leads generated via both online and in-person channels. £138,608.40
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