Closed
Sport Ireland 111 - development of a national communications campaign to deliver additional opportunities for physical activity (PA) and exercise, targeted towards women aged 40+ living in disadvantaged communities
Descriptions
Sport Ireland is seeking to develop a national communications campaign to deliver additional opportunities for physical activity (PA) and exercise, targeted towards women over 40 living in disadvantaged communities. The PA programmes will be supported by a communications campaign targeted towards disadvantaged communities, with possible alignments to the Healthy Communities initiative, which will provide wider supports to these communities. The project will mirror a successful initiative run by Sport Ireland for women aged over 40, living in disadvantaged areas. This project will consist of focus groups and research with women of this age/cohort living in specific targeted areas. Following development of targeted proposals in terms of opportunities that the research participants would be likely to engage in, programmes were developed and refined by the Local Sports Partnerships. Once in a position to deliver these on the ground, the additional programmes were advertised locally via a targeted communications campaign.
Timeline
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Tender Regions
CPV Codes
79416100 - Public relations management services
73110000 - Research services
73200000 - Research and development consultancy services
73210000 - Research consultancy services
79416200 - Public relations consultancy services
79416000 - Public relations services
79341400 - Advertising campaign services
Keywords
research studies
scientific analysis
literature review
knowledge acquisition
academic investigation
project evaluation
data interpretation
exploratory research
technical review
strategic research planning
R&D planning
innovation strategy
project roadmap
funding advisory
commercialization consulting
technology trend analysis
proposal development
policy advisory
market relevance study
development oversight
scientific consulting
academic research advice
evaluation support
proposal refinement
expert review
methodology guidance
field research advisory
data analysis consulting
study design review
research planning
campaign services
campaign planning
campaign implementation
campaign coordination
integrated ad campaigns
thematic advertising
promotional drives
campaign execution
public relations services
PR strategy consulting
media relations support
reputation management
press release dissemination
stakeholder communications
media outreach services
public affairs support
corporate communications
brand image guidance
PR management services
media campaign management
press strategy execution
spokesperson coordination
crisis communications management
PR event planning
reputation monitoring services
media liaison services
communications coordination
PR project management
public relations consultancy
PR advisory
reputation strategy guidance
stakeholder communications consulting
media strategy advice
communications planning consultancy
corporate messaging support
brand communications counsel
PR policy advice
strategic PR guidance
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
