Subculture

Descriptions

GMCVO is looking for providers who can work with people over 50 across Greater Manchester to create media projects that explore particular interests, experiences or ideas that do not necessarily have a broad appeal for all people over 50 but which meets the interests of a particular audience. We want providers to deliver a range of projects that challenge the idea that ageing is a uniform experience and helps to connect isolated people. The projects that this work creates should be sustainable by the people who have developed them and should promote diversity of outlook as well as diversity of experience. Providers must have strong links and reach into communities at risk of social isolation. Providers can target specific communities either by geography, identity or communities of interest, but will be expected to explain their rationale for their choice. We would expect providers to work with people from marginalised communities who may have had fewer opportunities to take part in such work. We want the provider to develop work which gives us a sense of what new community media might look like for older people in Greater Manchester. We are particularly interested in the use of different media approaches that help to encourage enthusiasts to create imaginative and original products. Inclusivity and accessibility are important principles informing the delivery of all aspects of the Ambition for Ageing programme. Although the aim is to make media products that are community specific, we recognise that people do not live in or belong to only one community. The provider needs to consider the intersectional reality of people's lives in order to combat the social isolation of marginalised older people. The work must be delivered in at least 3 of the 8 Local Authority districts which are covered by Ambition for Ageing - Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Tameside and Wigan (not Trafford or Stockport). We welcome bids from partnerships where such an approach can provide clear additional value.