Awarded
Teaching Portfolio and Market Review
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Descriptions
Phase 1, focused on the new combined School - A review of current UG and PGT portfolio and market attractiveness - A study of home, RUK and international PGT market demand across the 14 disciplines in the three Schools. This needs to be forward-looking market research rather than reliant on historic HESA sector data. - Recommendations for divestment of programmes, with rationale, particularly based on future demand expectation. - Recommendations on new product development that is aligned with existing discipline expertise and where there is clear evidence of future demand from international markets. That should cover both UG and PGT. - An understanding of where we’re not well positioned to exploit growing demand. - Understanding of influencing factors including programme names, content, length and other components such as entry points, work placements and accreditations. - Benchmark against comparable or competing institutions who are successful in accessing market demand; suggesting ways to improve our offering, e.g. that universities X and Y recruit very well because of their internship so recommend we introduce internship; and identify where University of Dundee courses have disproportionately low demand, compared to similar courses at competitor institutions Phase 2, to cover the rest of the University - A study of home, RUK and international UG and PGT market demand across the remaining Schools. - Portfolio gaps to be identified along with specific recommendations on new programmes that are likely to be attractive to our target markets and that fit with our University (capacity, capability, ethos). - Show top subject areas and enrolment trends within our target markets. This will help identify current market level growth in narrow subject disciplines. - The study should note where there are or could be synergies between Schools (e.g. by combining forces two or more Schools could develop a joint programme that might appeal to multiple markets. An example might be a Data Analytics programme that has joint core components but different pathways aimed at different markets and taught by different Schools). - Benchmark against comparable or competing institutions who are successful in accessing market demand and identify where University of Dundee courses have disproportionately low demand, compared to similar courses at competitor institutions - Analysis of longer-term trends, particularly in the labour market, that could change the demand for our core subjects.
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Tender Regions
CPV Codes
79310000 - Market research services
79411100 - Business-development consultancy services
72316000 - Data analysis services
Keywords
data modeling
focus groups
data mining
brand research
product testing
market surveys
KPI evaluation
regression forecasting
market trend analysis
performance benchmarking
market entry strategy
consumer research
competitive analysis
segmentation analysis
statistical inference
market research services
multivariate analysis
correlation studies
enterprise growth advice
consumer insights
business development consultancy
startup development counsel
business scaling consultancy
partnership development services
exploratory data analysis
business planning support
commercial expansion support
market segmentation studies
investment readiness advice
revenue growth strategies
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