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TfGM Sponsorship Agency Services Framework
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Descriptions
TfGM has an ongoing requirement to grow incremental non-fare revenue streams to reduce the burden on the public purse and re-invest into the transport network.
This procurement covers the provision of a Sponsorship Agency Services Framework, covering a range of services related to sponsorship acquisition, including;
- objective, evidence-based, robust evaluation and valuation of assets and benchmarking of opportunities within the market
- identification of potential sponsorship assets within TfGM's portfolio and ad-hoc assessment of any in-coming enquiries from brands/agencies
- the relevant brand relationships to help inform and support their strategic planning and get opportunities out to the market
- Sales resource to lead and support on negotiations to secure sales
- Contract management and potential account management support for sponsorships on an on-going basis
This contract will be tendered via TfGM's procurement portal, ProContract, under project reference DN767153.
Suppliers can register, free of charge using the following link: https://procontract.due-north.com/Register.
Timeline
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Tender Regions
CPV Codes
79310000 - Market research services
79340000 - Advertising and marketing services
79416000 - Public relations services
79413000 - Marketing management consultancy services
Keywords
market research services
consumer research
product testing
focus groups
market segmentation studies
brand research
competitive analysis
market surveys
consumer insights
market trend analysis
advertising services
marketing campaigns
promotional planning
brand advertising
media buying
marketing strategy
digital marketing
advertising consultancy
marketing communications
ad production
marketing management consultancy
marketing strategy advice
brand positioning consulting
go-to-market planning
campaign planning consultancy
market segmentation analysis
product launch strategy
marketing optimization
digital marketing advisory
promotional planning support
public relations services
PR strategy consulting
media relations support
reputation management
press release dissemination
stakeholder communications
media outreach services
public affairs support
corporate communications
brand image guidance
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors