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TfGM Sponsorship Agency Services Framework

Descriptions

TfGM has an ongoing requirement to grow incremental non-fare revenue streams to reduce the burden on the public purse and re-invest into the transport network.

This procurement covers the provision of a Sponsorship Agency Services Framework, covering a range of services related to sponsorship acquisition, including;

- objective, evidence-based, robust evaluation and valuation of assets and benchmarking of opportunities within the market

- identification of potential sponsorship assets within TfGM's portfolio and ad-hoc assessment of any in-coming enquiries from brands/agencies

- the relevant brand relationships to help inform and support their strategic planning and get opportunities out to the market

- Sales resource to lead and support on negotiations to secure sales

- Contract management and potential account management support for sponsorships on an on-going basis

This contract will be tendered via TfGM's procurement portal, ProContract, under project reference DN767153.

Suppliers can register, free of charge using the following link: https://procontract.due-north.com/Register.

Timeline

Pblished Date :

12th Mar 2025 in a 9 days

Published Date :

27th Jun 2025 5 months ago

Deadline :

4th Aug 2025 4 months ago

Contract Start :

31st Aug 2025

Contract End :

31st Aug 2028

Tender Regions

Keywords

market research services

consumer research

product testing

focus groups

market segmentation studies

brand research

competitive analysis

market surveys

consumer insights

market trend analysis

advertising services

marketing campaigns

promotional planning

brand advertising

media buying

marketing strategy

digital marketing

advertising consultancy

marketing communications

ad production

marketing management consultancy

marketing strategy advice

brand positioning consulting

go-to-market planning

campaign planning consultancy

market segmentation analysis

product launch strategy

marketing optimization

digital marketing advisory

promotional planning support

public relations services

PR strategy consulting

media relations support

reputation management

press release dissemination

stakeholder communications

media outreach services

public affairs support

corporate communications

brand image guidance

Tender Lot Details

2 Tender Lots

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Workflows

Status :

Closed

Procedure :

N/A

Suitable for SME :

Yes

Nationwide :

No

Assign to :

Tender Progress :

0%

Details

Notice Type :

Framework

Tender Identifier :

IT-378-246-T: 2024 - 001

Tenderbase ID :

310724019

Low Value :

£100K

High Value :

£1000K

Buyer Information

Address :

Liverpool Merseyside , Merseyside , L13 0BQ

Website :

N/A

Procurement contact

Name :

Tina Smith

Phone :

0151 252 3243

Email :

tina.smith@shared-ed.ac.uk

Possible Competitors

1 Possible Competitors