TfL 94523 — Through the Line Strategic Thinking, Creative Development and Production Services Agency

Descriptions

Transport for London (TfL) requires a contract to be put in place for a creative agency partner; TfL is conducting a competitive tender for this contract for a duration of two (2) years with an option to extend for up to a further two (2) one (1) year options, i.e. a maximum of 2 + 1 + 1 years.We are seeking a best-in-class through the line creative agency that will work together with our selected above the line media agency to deliver media neutral integrated behaviour change marketing communications, strategic planning and implementation.Agencies must be capable of long-term, strategic thinking for the TfL brand and across its portfolio, as well as for individual integrated through the line campaign briefs.