To provide paid social, paid search and Google advertising services.

Descriptions

We are looking to enhance our UK profile and social media presence by implementing new creative digital advertising campaigns using a mix of the following: Paid social Paid search Google advertising (through Google Ad Grants*, Google Shopping and Display) *RBGE is a Scottish charity and NDPB and benefits from a Google Ad Grant of free PPC advertising to the value of up to USD 10,000 dollars per month, which currently is optimised (ie, reaching in the range of that value on a monthly basis). Our campaigns across the year are likely to be tactical with a focus on income-generating activities undertaken by the Garden including promotion of the following: The Botanics Shop (online at rbgeshop.org) Educational courses Weddings (promoting the Garden as a venue and place to propose) Membership, Campaign Appeals and Legacy giving The Gateway and The Terrace cafes and restaurants (plus catering offers such as Afternoon Tea) Visits to our Regional Gardens Benmore, Dawyck and Logan The successful bidder will have extensive experience of implementing effective paid social media campaigns for their clients and will be able to demonstrate tangible results and ROI. Experience of managing paid social and paid search advertising campaigns is essentially along with demonstrable experience of managing Google Ad Grants for their clients. In addition, experience of working for a charitable organisation in the environmental sector is desirable along with a knowledge or understanding of the twin global challenges of the climate crisis and biodiversity loss (mission critical for RBGE).