Awarded
Using Behavioural Science to Target Increased Uptake in Cancer Screening
Descriptions
Caja will utilise their sustainable model developed with (and successfully used within) South Yorkshire & Bassetlaw Cancer Alliance) to increase cancer screening uptake in West Yorkshire & Harrogate through primary care, starting in Bradford. Their model empowers stakeholders in behavioural science techniques and applies this to promotion of cancer screening uptake, targeting populations of inequality. They have increased cervical screening uptake in active practices in South Yorkshire by at least 25%. The scope in Bradford will be broadened to include all three screening programmes and cancer prevention indicators, such as smoking cessation and healthy weight.
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85100000 - Health services
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Possible Competitors
1 Possible Competitors
