Awarded
Visit Wales Marketing, TT & PR - Germany
Descriptions
Tourism is a highly competitive global industry. It is imperative not only to develop a dynamic customer focus, but also articulate clearly what makes Wales unique. Wales is well placed to compete with the best and can offer a rich culture and heritage, a landscape of high scenic quality, a unique coastline and a diversity of experiences contributing to our visitors’ mental and physical well-being. It will be the experiences that differentiate Wales from other destinations that will resonate most memorably with our visitors.The Welsh Government’s Tourism and Marketing Division are responsible for delivering activities that support the sustainable development of the visitor economy, as well as activities to build Wales’ reputation and performance as a place to visit, invest, work and study. The tourism and hospitality sector plays an important role to the Welsh economy, representing 11.8% and 9.6% of the Welsh workforce, respectively. The visitor economy also acts as a lynchpin for broader economic development, and these businesses provide important social and wellbeing hubs for our communities.Our ambition is to grow tourism for the good of Wales. This means economic growth that delivers benefits for people and places, including environmental sustainability, social and cultural enrichment and health benefits. The tourism strategy takes as its basis Wales' distinctive Wellbeing of Future Generations (Wales) Act 2015, and ‘mainstreams’ its vision through everything we do.The sector has still not fully recovered from the pandemic and the cost-of-living crisis is hampering the recovery. We have always been clear that our work now is to concentrate on building back to pre-pandemic international visitor and spend figures and indeed grow those figures.A German speaking expert team is required to work with Welsh Government’s Tourism and Marketing department to deliver the market-facing consumer marketing campaign, on-territory Travel Trade service, Business Events exhibition support, and targeted activity, plus PR and Media Relations activity over the contract duration.
Timeline
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Tender Regions
CPV Codes
79310000 - Market research services
79416100 - Public relations management services
79342100 - Direct marketing services
79340000 - Advertising and marketing services
79416200 - Public relations consultancy services
48480000 - Sales, marketing and Business intelligence software package
79416000 - Public relations services
79413000 - Marketing management consultancy services
79342000 - Marketing services
Keywords
sales pipeline tool
marketing automation suite
lead analytics platform
campaign performance tracker
BI dashboard software
customer segmentation engine
ROI analysis tool
competitor intelligence suite
market trend predictor
sales forecasting engine
market research services
consumer research
product testing
focus groups
market segmentation studies
brand research
competitive analysis
market surveys
consumer insights
market trend analysis
advertising services
marketing campaigns
promotional planning
brand advertising
media buying
marketing strategy
digital marketing
advertising consultancy
marketing communications
ad production
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
direct marketing
direct mail campaigns
email marketing
telemarketing
targeted marketing
customer outreach
database marketing
direct-response advertising
marketing management consultancy
marketing strategy advice
brand positioning consulting
go-to-market planning
campaign planning consultancy
market segmentation analysis
product launch strategy
marketing optimization
digital marketing advisory
promotional planning support
public relations services
PR strategy consulting
media relations support
reputation management
press release dissemination
stakeholder communications
media outreach services
public affairs support
corporate communications
brand image guidance
PR management services
media campaign management
press strategy execution
spokesperson coordination
crisis communications management
PR event planning
reputation monitoring services
media liaison services
communications coordination
PR project management
public relations consultancy
PR advisory
reputation strategy guidance
stakeholder communications consulting
media strategy advice
communications planning consultancy
corporate messaging support
brand communications counsel
PR policy advice
strategic PR guidance
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
