Awarded

Visit Wales Marketing, TT & PR - Germany

Descriptions

Tourism is a highly competitive global industry. It is imperative not only to develop a dynamic customer focus, but also articulate clearly what makes Wales unique. Wales is well placed to compete with the best and can offer a rich culture and heritage, a landscape of high scenic quality, a unique coastline and a diversity of experiences contributing to our visitors’ mental and physical well-being. It will be the experiences that differentiate Wales from other destinations that will resonate most memorably with our visitors.The Welsh Government’s Tourism and Marketing Division are responsible for delivering activities that support the sustainable development of the visitor economy, as well as activities to build Wales’ reputation and performance as a place to visit, invest, work and study. The tourism and hospitality sector plays an important role to the Welsh economy, representing 11.8% and 9.6% of the Welsh workforce, respectively. The visitor economy also acts as a lynchpin for broader economic development, and these businesses provide important social and wellbeing hubs for our communities.Our ambition is to grow tourism for the good of Wales. This means economic growth that delivers benefits for people and places, including environmental sustainability, social and cultural enrichment and health benefits. The tourism strategy takes as its basis Wales' distinctive Wellbeing of Future Generations (Wales) Act 2015, and ‘mainstreams’ its vision through everything we do.The sector has still not fully recovered from the pandemic and the cost-of-living crisis is hampering the recovery. We have always been clear that our work now is to concentrate on building back to pre-pandemic international visitor and spend figures and indeed grow those figures.A German speaking expert team is required to work with Welsh Government’s Tourism and Marketing department to deliver the market-facing consumer marketing campaign, on-territory Travel Trade service, Business Events exhibition support, and targeted activity, plus PR and Media Relations activity over the contract duration.

Timeline

Published Date :

21st Nov 2023 1 year ago

Deadline :

N/A

Tender Awarded :

1 Supplier

Awarded date :

21st Nov 2023

Contract Start :

N/A

Contract End :

N/A

Tender Regions

Keywords

sales pipeline tool

marketing automation suite

lead analytics platform

campaign performance tracker

BI dashboard software

customer segmentation engine

ROI analysis tool

competitor intelligence suite

market trend predictor

sales forecasting engine

market research services

consumer research

product testing

focus groups

market segmentation studies

brand research

competitive analysis

market surveys

consumer insights

market trend analysis

advertising services

marketing campaigns

promotional planning

brand advertising

media buying

marketing strategy

digital marketing

advertising consultancy

marketing communications

ad production

marketing services

market strategy

product marketing

marketing planning

promotional strategy

brand marketing

market outreach

go-to-market support

direct marketing

direct mail campaigns

email marketing

telemarketing

targeted marketing

customer outreach

database marketing

direct-response advertising

marketing management consultancy

marketing strategy advice

brand positioning consulting

go-to-market planning

campaign planning consultancy

market segmentation analysis

product launch strategy

marketing optimization

digital marketing advisory

promotional planning support

public relations services

PR strategy consulting

media relations support

reputation management

press release dissemination

stakeholder communications

media outreach services

public affairs support

corporate communications

brand image guidance

PR management services

media campaign management

press strategy execution

spokesperson coordination

crisis communications management

PR event planning

reputation monitoring services

media liaison services

communications coordination

PR project management

public relations consultancy

PR advisory

reputation strategy guidance

stakeholder communications consulting

media strategy advice

communications planning consultancy

corporate messaging support

brand communications counsel

PR policy advice

strategic PR guidance

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Workflows

Status :

Awarded

Assign to :

Tender Progress :

0%

Details

Notice Type :

Open opportunity

Tender Identifier :

IT-378-246-T: 2024 - 001

TenderBase ID :

310724019

Low Value :

£100K

High Value :

£1000K

Region :

North Region

Attachments :

Buyer Information

Address :

Liverpool Merseyside , Merseyside , L13 0BQ

Website :

N/A

Procurement Contact

Name :

Tina Smith

Designation :

Chief Executive Officer

Phone :

0151 252 3243

Email :

tina.smith@shared-ed.ac.uk

Possible Competitors

1 Possible Competitors