Awarded
WP3712 - Media Monitoring & Social Media Insight Services - AWARD
Descriptions
Walsall Council are seeking a single Provider to deliver a robust Media Monitoring and Social Media Insight service. The Service shall include, but not be limited to; Press Monitoring - Monitoring of specified keywords and topics within printed content; Online Monitoring - Monitoring of news website content that include specified keywords and topics including monitoring of non-written content such as imagery or info graphics Social Media Monitoring - an online tool to enable The Council to monitor and analyse social media content from a range of social media platforms including, but not limited to, Twitter, LinkedIn, Facebook, blogs and public forums; Broadcast Monitoring - Monitoring content on television, radio and web broadcasts that include specified keywords and topics Evaluation and Analysis - The selection, evaluation and analysis of the results of monitoring through human review or via automated evaluation of data; and Social Media Scheduling Tool - to enable the scheduling of planned content across a range of social media platforms including but not limited to Twitter, LinkedIn, Facebook, blogs and other public forums.
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Tender Regions
CPV Codes
79310000 - Market research services
79340000 - Advertising and marketing services
22200000 - Newspapers, journals, periodicals and magazines
79300000 - Market and economic research; polling and statistics
72310000 - Data-processing services
Keywords
daily newspapers
professional journals
serial periodicals
news magazines
periodical publications
data processing services
batch computing
automated data handling
IT operations processing
transaction processing
digital transformation workflows
data computation
real-time data execution
backend data processing
mass data management
Market and economic research
market research services
consumer research
product testing
focus groups
market segmentation studies
brand research
competitive analysis
market surveys
consumer insights
market trend analysis
advertising services
marketing campaigns
promotional planning
brand advertising
media buying
marketing strategy
digital marketing
advertising consultancy
marketing communications
ad production
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
