Awarded
WP3712 - Media Monitoring & Social Media Insight Services - AWARD
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Descriptions
Walsall Council are seeking a single Provider to deliver a robust Media Monitoring and Social Media Insight service. The Service shall include, but not be limited to; Press Monitoring - Monitoring of specified keywords and topics within printed content; Online Monitoring - Monitoring of news website content that include specified keywords and topics including monitoring of non-written content such as imagery or info graphics Social Media Monitoring - an online tool to enable The Council to monitor and analyse social media content from a range of social media platforms including, but not limited to, Twitter, LinkedIn, Facebook, blogs and public forums; Broadcast Monitoring - Monitoring content on television, radio and web broadcasts that include specified keywords and topics Evaluation and Analysis - The selection, evaluation and analysis of the results of monitoring through human review or via automated evaluation of data; and Social Media Scheduling Tool - to enable the scheduling of planned content across a range of social media platforms including but not limited to Twitter, LinkedIn, Facebook, blogs and other public forums.
Timeline
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Tender Regions
CPV Codes
79310000 - Market research services
79340000 - Advertising and marketing services
22200000 - Newspapers, journals, periodicals and magazines
79300000 - Market and economic research; polling and statistics
72310000 - Data-processing services
Keywords
data computation
focus groups
ad production
brand research
product testing
news magazines
market surveys
batch computing
daily newspapers
media buying
professional journals
mass data management
transaction processing
marketing campaigns
marketing communications
market trend analysis
digital marketing
IT operations processing
periodical publications
consumer research
competitive analysis
promotional planning
data processing services
market research services
brand advertising
serial periodicals
marketing strategy
automated data handling
backend data processing
real-time data execution
advertising consultancy
advertising services
consumer insights
Market and economic research
market segmentation studies
digital transformation workflows
Workflows
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