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The Council provides a revenue budget for The Cheltenham Trust to deliver the tourism service and tourist information centre, but retains responsibility for the overarching tourism strategy. It was recognised that the Council needed the services of a ....

The ambition for Cheltenham is to grow its visitor (tourism) economy and to fulfil its potential as a tourist destination in its own right, but also with regard to the nationally and internationally recognised Cotswolds destination brand. As a local ....