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Branding and Intellectual Property Rights Review
Descriptions
The City is seeking to undertake a review of its branding and commercial approach, including its Intellectual Property Rights, in order to develop a strategic framework that protects the City, enhances its brand value, and identifies potential opportunities for revenue generation.
The objectives are to:
- Develop clarity and cohesion around the City's brand, recognising the complexities of the organisation (internal and external facing).
- Support brand and reputation management.
- Enhance the value of the City's core brand(s).
- Identify key IP assets.
- Protect against the risk of IP infringement by others.
- Establish clear governance arrangements and process for decision making and management of IP.
- Develop a framework for the potential commercialisation of IP.
Scope of the review:
In the first instance, the review will focus on the City's core functions, centred around the Guildhall and Mansion House. The City's Institutions and Charities are out of scope this review; however, consideration should be given to the branding review seeking to provide greater clarity regarding the relationship between the City's brands and those of its Institutions.
Engagement
All interested suppliers are invited to complete the PME questionnaire via the Jaggaer portal. Suppliers may also be invited to participate in a Q&A session to address any additional questions or clarifications arising from the IPR soft market testing.
Timeline
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Tender Regions
CPV Codes
79120000 - Patent and copyright consultancy services
79121000 - Copyright consultancy services
Keywords
IP advisory
licensing advice
licensing consultancy
copyright advisory
copyright law consulting
creative rights support
digital rights counsel
copyright compliance
IP policy guidance
patent consultancy
trademark support
IP rights advisory
copyright counsel
copyright registration services
patent drafting assistance
authors � rights consultancy
content protection advice
patent protection services
intellectual property consultancy
publication rights advisory
Tender Lot Details & Award Criteria
1 Tender Lots
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