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CTQ2023-03 Thought Leadership
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Descriptions
Scope of requirements – Brief1.Develop 10 Thought Leadership pieces using experts within the Equality, Diversity and Inclusion sector in Wales. These thought leadership pieces will be in the form of interviews, articles and videos clips. They need to be ED&I predictions, talks about current trends and the impact that Chwarae Teg has had on driving equality.2.Run a series of interviews x5 with expert business leaders within key sectors within Wales to establish their successful journey with ED&I, the business outcome and the key impact is has had on their business. These should be interviews and video snippets.Key Deliverables:1.Create 10 engaging articles from 10 different experts that Chwarae Teg can use across their website, social media and marketing collateral.2.Source key ED&I contacts within Wales that have high profiles and are respected within the sector.3.Ensure the 10 thought leadership experts and the 5 x business leaders are ethically diverse, gender diverse and are of high calibre in their sector.4.Must develop engaging thought leadership content (e.g., Opinion, stats, trends, examples, Quotes, Video/Interactive Content from Respondents)5.Must develop business leader expert opinion from own experience working within an organisation that has embraced the ED&I journey and is willing to be interviewed and give business information about their progress, outcomes and ROI.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=130522.The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.
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Tender Regions
CPV Codes
79310000 - Market research services
79416100 - Public relations management services
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
79340000 - Advertising and marketing services
79416200 - Public relations consultancy services
79416000 - Public relations services
79413000 - Marketing management consultancy services
79415000 - Production management consultancy services
79415200 - Design consultancy services
79341000 - Advertising services
79342000 - Marketing services
79411000 - General management consultancy services
Keywords
focus groups
office support
PR advisory
ad production
PR policy advice
legal services
ad scheduling
market outreach
media planning
brand research
product testing
brand marketing
market surveys
broadcast ads
ad placements
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market strategy
outdoor advertising
top-level consultancy
product marketing
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corporate communications
executive consulting
media advertising
reputation management
PR project management
business services
marketing campaigns
design strategy support
marketing communications
UX/UI consultancy
leadership advisory
strategic PR guidance
marketing services
media outreach services
market trend analysis
marketing optimization
digital marketing
marketing planning
advisory services
public affairs support
consumer research
competitive analysis
promotional planning
media liaison services
creative ad production
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media relations support
print advertising
PR event planning
corporate support
market research services
brand advertising
product design advice
media strategy advice
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aesthetic design support
brand image guidance
marketing strategy
go-to-market support
design concept advice
security services
printing services
professional services
product launch strategy
press strategy execution
plant operations advice
advertising consultancy
promotional strategy
advertising services
recruitment services
go-to-market planning
consumer insights
PR strategy consulting
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business strategy support
stakeholder communications
throughput improvement consultancy
industrial design consulting
process optimization services
campaign planning consultancy
corporate governance advisory
communications coordination
manufacturing workflow advice
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operational excellence strategies
stakeholder communications consulting
marketing management consultancy
corporate messaging support
management process review
digital marketing advisory
quality control consultancy
design consultancy services
reputation monitoring services
crisis communications management
strategic management advice
communications planning consultancy
general management consultancy
brand communications counsel
production management consultancy
market segmentation studies
reputation strategy guidance
design thinking facilitation
media campaign management
prototype design consulting
promotional planning support
spokesperson coordination
press release dissemination
marketing strategy advice
brand positioning consulting
market segmentation analysis
public relations consultancy
production planning consulting
operations efficiency consultancy
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