EDITORIAL AND DIGITAL SERVICES - SINGLE PARTY FRAMEWORK FOR THE PROVISON OF EDITORIAL AND DIGITAL SERVICES TO HORSE RACING IRELAND AND SUBSIDIARIES

Descriptions

Horse Racing Ireland (HRI) was established by the Irish Government under the Horse and Greyhound Racing Act 2001 and the Irish Horseracing Industry Act 1994. It is a commercial semi-state body that is responsible for the administration, promotion and development of Horse Racing in Ireland. HRI subsidiaries include Irish Thoroughbred Marketing Ltd (ITM), Tote Ireland Ltd and HRI Racecourse Division consisting of Leopardstown Racecourse, Fairyhouse Racecourse, Navan Racecourse, Tipperary Racecourse and Leopardstown Golf Centre. HRI Headquarters are located in Ballymany, Newbridge, Co Kildare. Horse Racing Ireland (HRI) requires a tailored content package to include daily, weekly and monthly Irish racing stories and channel management. All content must be bespoke and tailored to HRI’s racing and event focused fanbase and to be accompanied by imagery, graphics or video content.A mix of content will be housed on the HRI website and racecourse websites and will be promoted across HRI’s social channels. Some content to live native to the channel. The service would act as an extension to HRI’s digital marketing efforts, amplifying the Irish racing story on a national and international level. Please refer to the attached ITT for detailed specification.