Final Evaluation of the Business and Tourism Programme

Descriptions

During the Birmingham 2022 Commonwealth Games the West Midlands shone on a global stage during a spectacular 11-day festival of sport. However, despite the joy and excitement that the Games has brought us, it's important to remember that many businesses are in financial crisis and urgent action is needed to reboot our economy. It has never been more important to showcase our sector strengths and cement our reputation as a truly global region. The Business & Tourism Programme (BATP), led by WMGC in collaboration with the Department for International Trade and VisitBritain and the first programme of its kind to be a formal accredited part of the Games, is designed to boost the economic impact of the Commonwealth Games by: o Building on the West Midlands' existing economic ties with Commonwealth markets, such as India, Singapore, Malaysia, Australia and Canada and develop new opportunities in Africa and beyond. o Securing a greater slice of the UK's foreign direct investment (FDI) and attracting new investment in the region's infrastructure and real estate offer. o Making the most of the region's excellent facilities and event management experience to bid for other major international conferences and events. o Attracting a new generation of leisure tourists, including overseas and overnight visitors.