Awarded
Gaelic Audience Research Project 2019
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Descriptions
The establishment and maintenance of a Gaelic Audience Panel specifically aimed at viewers of BBC ALBA - on all platforms: linear television and non- linear (iPlayer, online and social) - and listeners of Radio nan Gaidheal. The aim is to have a minimum of 300 active members on the panel who complete a weekly diary recording their consumption and qualitative assessment of content consumed during the specified periods. Reporting of results will be made to the Gaelic Media Service (MG ALBA) monthly.
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Tender Regions
CPV Codes
79310000 - Market research services
Keywords
focus groups
brand research
product testing
market surveys
market trend analysis
consumer research
competitive analysis
market research services
consumer insights
market segmentation studies
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