Awarded
Gaelic Audience Research Project 2019
Descriptions
The establishment and maintenance of a Gaelic Audience Panel specifically aimed at viewers of BBC ALBA - on all platforms: linear television and non- linear (iPlayer, online and social) - and listeners of Radio nan Gaidheal. The aim is to have a minimum of 300 active members on the panel who complete a weekly diary recording their consumption and qualitative assessment of content consumed during the specified periods. Reporting of results will be made to the Gaelic Media Service (MG ALBA) monthly.
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Tender Regions
CPV Codes
79310000 - Market research services
Keywords
market research services
consumer research
product testing
focus groups
market segmentation studies
brand research
competitive analysis
market surveys
consumer insights
market trend analysis
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
